International,Internet,Marketi marketing International Internet Marketing


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Normal 0 false false false EN-IE X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}IrishInternet MarketingCompaniesbased in Ireland have particular problems when it comes to optimising andmarketing their web site.  These problemsare different and additional to companies based in the United Kingdom or theUnited States.Domain NameIssuesChoice ofdomain name is the first issue.  It is usuallyquite easy to find the .ie domain name due to the difficult and expense ofregistering an Irish domain name.  Irishdomain names are much easier to get to the top of Google’s search engine resultsin Ireland, they are though almost impossible to get to the top of searchengine results in the UK or elsewhere.  As Irishbusinesses expand they often look towards the UK as their first export marketand at that point they run into the .ie problem.  Often the decision is made to purchase the.co.uk extension of their business name. UK domains are more in demand and not as often available – even companynames.  Additionally companies are thenstarting in the UK search results with a new domain name – this in competitiveareas will take at least a year to start ranking for their key search terms.When buyingthe original domain it is wise to buy the .com and .co.uk name at the sametime.  This is a good long term strategy,which looks towards expansion in the future. When these other domains names are bought it is useful to put up onepage about their company.  If this isdone then Google will see the name as older and more established if the companyever need to market on this domain name – a huge help for getting good rankingsin Google.Web HostingWhencompanies combine a .ie domain name with Irish located web hosting it isanother barrier to entering the UK market, however it is great for Irish searchresults.  Web sitehosting is ideally within the country that is being targeted.  Moving a .com name hosted in Ireland to a webhosting in the UK is a good idea if the target market is outside of Ireland andpredominately the UK.  It iseasier to rank a UK domain name in Google’s Irish search results than it is torank an Irish domain in Google’s UK search results; this can of course changeat any time.  It is fairly obvious thoughthat the Irish search results are not being competed for by Irish companies,many of whom are not performing the basics of on page optimisation – whichcould have them ranking in the first page for some of their key search terms.LinkBuildingThis is thelast major barrier to enter the UK search market.  If an Irish company is using a .ie domainname it is much harder to build links within the UK.  UK IP addresses are required to get listed inthe UK for non-UK domain names.  It isharder to list in a country if your domain name is specific to another country.UK webdirectories will often not accept Irish domain names.  There are ways to help over come this.  It is a good idea if an Irish company has aUK address and phone number on their web site, this makes building linksslightly easier.  This is often doneusing virtual offices, a very cheap option to establishing a UK presence.

International,Internet,Marketi

marketing

Top Benefits of Using Digital Marketing

It is no doubt that the market is becoming digital as technology is evolving. In the modern world, many business owners rely on digital marketing strategies to improve their business website ranking in search engine results to stay ahead fro ...

marketing

5 Reasons Why Small Businesses Require Custom Logos

IntroductionFor every business, be it small or big, it is essential to mark its own identity that separates it from others. While there are a number of marketing and branding efforts that help create a distinct image in the mind of the consu ...

marketing

4 Things You Should Know Before Hiring A PR Agency

When you think about public relations, the first thing that comes to mind is a publicist who will get your news in the news and tells your brand story to all stakeholders across all media. This differentiates your brand communication from re ...

marketing

How To Boost Sales in Your E-Commerce Portal?

You have just decided to improve your old and traditional business and opt for E-Commerce. You may have expected sudden growth but the reality might be disappointing. So I had consolidated some strategies that will improve your sales in the ...

marketing

All That You Wanted to Know About Weibo Advertising

Most possibly youre aware of the most popular Chinese social platform Weibo advertising, which is often, compared as Chinese Twitter, and having over 580 million of active members worldwide.What Exactly Is Weibo?Rather than offering the feat ...

marketing

Flats in Mohali - City of Dreams

OngoingResidential Township in Mohali Mohali is the fast-growing business and cultural hub in Punjab. It is a great city that has gotten unquestionable quality with respect to Expansion and lifestyle. From Gurudwaras and temples to amusemen ...

marketing

Should You Stop Marketing During COVID-19?

The Impact of Coronavirus on Small BusinessAs a human, I'm sure you've been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essen ...

marketing

How To Easily Tackle The ICO Marketing Hurdle Head-On

ICO marketing plays a very influential role in dictating the success of an ICO project. With the first half of 2019 witnessing more than 70 projects raise over $350 million in funding, the importance of marketing cannot be understated. But, ...

marketing

Website Design And Development Services

We make custom websites for your unique needsWhether you have a large enterprise or small business model, we know how to make a website unique aligned with your needs. 1. Mobile-friendly, responsive websitesThe whole world is on mobile thes ...

marketing

DIY vs Agency Marketing: The Pros & Cons

It goes without saying that marketing is one of the important factors behind the success of any business. This is why you need a comprehensive digital marketing campaign in place to get you in front of who you need to be. Startups especially ...