The,Importance,Online,Marketin marketing The Importance of Online Marketing during a Recession
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}These are difficult times for businesses all over theworld. The current financial crisis hasleft many corporations large and small with lower revenues and shrinkingbudgets. During these difficult days, itis absolutely essential that marketing campaigns reach their desired targetswith frequency and efficiency. And thatis why, with marketing spend dollars so precious, that there has never been abetter time to turn to the web as a means of reaching new customers.Why Online Marketingis More Important Now than EverThere are two primary reasons why your business needs to getonline, in a hurry, during this recession:· Yourcompetitors are already there. Thisis no time to come late to the party. With your competitors already online, they are established their webpresence and authority and building solid rankings for the keywords relevant toyour business.· It is themost efficient way to reach customers. Send out 10,000 direct mail pieces and youllbe lucky if even a handful get to your intended targets. Create an optimized web site, and thecustomers who are looking for you RIGHT NOW will be presented with links toyour site. The Online Marketing Techniques you need toImplement · Aneffective website. It all startswith a great website. Your onlinepresence should be an extension of your brand offering visitors productinformation, answers to commonly asked question and an overall compellingexperience that makes them want to come back time and time again. Whyits important during a recession: Thinkof your website as a storefront with little overhead and a 24/7 cycle ofoperation that customers can visit any time of day or night. · Blogdevelopment After your website, a blog is the best way to disseminateinformation about your business on the web. Your companys blog is a place to share industry news, spread viralcontent throughout the web and let customers interact with you and other peoplefrom around the world. Why its importantduring a recession: Blogs areanother inexpensive way to spread the word about your company online. More people will find your blog thanks tosearch, which can drive them back to your core site. · Searchengine optimization Perhaps the most important aspect of web marketing in2009 is search engine optimization (or SEO). With SEO, you build the content of your site around a number of relevantkeywords and phrases. If done correctlyand professionally, your site will then come up at the top of the searchresults for Google and Yahoo! when a customer enters those terms. Whyits important during a recession: Handsdown, there is no more cost-effective way to reach customers in a highlytargeted manner. The leads you will getfrom SEO are incredibly qualified because they represent individuals who aresearching for your business right now! · Emailmarketing. An email newslettercampaign helps you provide your existing customer base with news, informationand offers surrounding your business. They are also a great way to capture leads when you place a sign upform on your website. Why its important during a recession: When times are tight, it is important tostay in constant contact with your customer base. A monthly email newsletter helps remind themof your presence. Timesare tough, but theres no need to panic or shut down your marketingefforts. To do so would be highlycounter-productive. Instead, work with aprofessional to develop a cost-effective, targeted online marketing campaign thatbuilds your online presence, generate leads and increases sales.
The,Importance,Online,Marketin