How,develop,new,markets,case,s marketing How to develop new markets in case of slumps!


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


In the last 12 months, (of worldwide crisis) the strategy consultingworld, particularly for the medium firm, is living a moment of glory.In spite of several innovation technology millenniums and, although aclick is enough for us to move from one side of the world to another,we go on reasoning about business development with a nomadic shepherdlogic, "as long as there are yields" and profits and when we won't beable anymore to obtain the hoped for result, we will start thinking onsomething else...That's why who asks me "how are you doing?" figuring out tears and sorrow, I answer (in a low voice): "very well!"...... you know, strategy consulting is anti-cyclic,not because it makes sense to be in this way, but because the most ofpeople start thinking how developing at best their market when thingsgo bad and their commercial pipeline begins to be empty!Since I know for many people is in this way, there's no point sayingyou should have thought in your glorious periods about how to developand improve your business, so it's better and less annoying if I giveyou just a couple of suggestions about how to proceed now that youridea is gunning for new shores out of your usual range:1. Your neighbour's garden is seldom greener than yours.In this period attempts can cost a lot, study accurately market andcompetitors you will challenge your idea with, time and € saved with asuperficial approach can turn into a future big hole...2. Stay where you are if the problem is your liquid assets.Obvious suggestion is, if you have serious problems of cash flow, toforget of going out of your "range", because you will need € andresources, try to be concerned on your core business and on the bestasset you have: think how increase the value of your clients, in crisisas well; maximizing their sales you will reach your results as well...3. Think medium-term, by the way. I know, I knowyou need clients now but, few cases apart, it's really hard to join anew market (or to launch a new product) being successful within thefirst 12 months... so, you need necessarily a prospect generationstrategy for your core business...

How,develop,new,markets,case,s

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