Six,Tips,for,Brochure,Design,M marketing Six Tips for Brochure Design
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Most small businesses have business brochures, and that is a good thing. Brochures are still a very effective way to get your information into the hands of your target customers. But that is only true if you have the right information on your brochures. So before you send off the file for your next brochure printing, read the following tips:1. Grab the readers attentionThe most successful newspaper ads are the ones that have a catchy headline. The same is true for your business brochures: you have to have something displayed prominently on the front that will entice the reader to look more closely.Your headline should, in a very concise way, tell the reader how youare going to solve a problem that they have. Remember, you are going toput your brochures into the hands of your target customers, so tellthem why they should be your customers.2. Get the basic info on thereBe careful not to forget the basic brochure stuff. Although the most prominent informationshould be the headline (how you can help your customers) you still needto tell them who you are. Make sure you include your name, address,email address, phone number, and some more attractive stuff like yourlogo and tagline.3. Be clear and to the pointDecide what it is that will be most interesting to your target customers, and focus on that in your brochure printing.Do not try to tell them everything that you can do, but just what youdo best. You have to be careful not to overwhelm your readers with information, or confuse them with too many benefits. Tell them how you can help them with a specific problem, and thats it.4. Make it easy to readIdeally, every person who reads your brochure will be a target customerand will understand what you are talking about. Still, you do not wantto get too fancy with industry lingo or big words. Keep all of the information clear and easy to read.5. Give them a little pushMost customers, no matter how intrigued they are by your services, willnot go out of their way to contact you. You have to give them a littleincentive. Include a feeling of urgency in your brochure printing. And, most importantly, tell them exactly how to get in touch with you, and when.6. Use a quality printer and paperDo not try to cut costs by using cheap paper. And certainly do not tryto print your brochures yourself. Invest in a good, reputablecommercial printer that will print your brochures on firm cardstock.Believe me, it will pay off. Customers know quality when they see it,and they know cheap when they see it, too.Know more about brochure printing and business brochures.
Six,Tips,for,Brochure,Design,M