How,launch,new,software,produc marketing How to launch new software products
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The real issue is that it doesn't matter how your software istechnologically advanced, how many great features it offers and howmuch it's more usable compared to competitors. Those are necessaryconditions, even though if alone they will let you be far away fromyour software spreading (that is its success).OK! Everything's fine as far as this stage, or rather bad...How to launch new software items (maybe with fee!) among a lotof tools, many of them for free, available via web downloading andperiodically updated. Three tricks that must be used as boosts to find the right asset to launch your great software solution: LAUNCHING SW LIKE a SIMPLE toolThe sw launching is not the end of its development process, but it's just the beginning!Try to launch your product just with its basic features, the core ofyour idea to be clear, nothing else... it would be easier to understandits critical factor of success.You will decide the rest together with its first users, by watchingand interacting with them... speaking of first users, don't forget thatyou are part of them, if you don't use it and you don't think it'snecessary and convenient, start to worry about it! LAUNCHING SW LIKE a WEB-BASED toolForget about launching a SW for desktop, with no ASP (applicationservice provider) version, you should better think about a web tool andthen (if it's necessary) to a desktop version. It will straight allowyou to be compatible with all software (Win, Mac, Linux... etc.).There won't be any kind of sw to download, any installation to do,but it will allow you to monitor closely your tool employment by itsfirst users, through a simple statistics sw (such as google analytics)getting a lot of suggestions about how and where to improve.Moreover almost all (Google, Adobe...etc) are going to crank outsystems able to remove the last barrier in order to use just systemscompletely online: access with no connection... LAUNCHING SW LIKE an ADD-ON toolThe problem is always the same: reaching the critical mass. No customers, no breaks even, no investments for the up-dates. Ok! Here's a trick: try to integrate yourself IMMEDIATELYwith popular tools (www.salesforce.com, www.37signals.com, etc...),they have always API libraries available for the interface, and theyare absolutely interested in giving you visibility if you support them(because they can extend their solutions to new functionalities), butthey have above all thousands customers looking forward originality. Some examples: - as examples of access with no connection give a glance to Google Calendar with off-line access or to the new Adobe Air platform. - A couple of weeks ago I meant to buy a new cardio-GPS for my runningtraining and I chose the Garmin Forerunner 405,not just for itscharacteristics, but above all because it was compatible with MAC (Iuse just Apple!) thanks to the fantastic Garmin Connect sw web-based. - I tested and sometimes purchased a lot of new tools as ADD-ON to items I was already using. It has been straight the Apple strategy with iTunes Apps Store that I cannot help quoting it.You have full permission to reprint this article provided this box is kept unchanged. Article Tags: First Users
How,launch,new,software,produc