Tips,Transition,From,1-on-1,Me marketing Tips To Transition From 1-on-1 To Membership Income
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
When I first started my coaching business my goal was to get as many 1-on-1 clients as possible. At first I loved working 1-on-1, but it didnt take long before I found myself feeling drained and dreading my clients calls.Which is when I started to experiment with re-designing my business and discovered how to create both passive and leveraged income streams. Passive income is money that flows in from the sale of products or programs that have already been created. Leveraged income is large amounts of income created from very little time spent, such as with a membership program.It didnt take me long to see that EVERY business has the opportunity to create both kinds of income. But, creating passive revenue can take some time. Which is why I recommend focusing first on creating leveraged income streams such as membership programs.Now, maybe youre thinking, Sounds great Kendall, but Im not sure how a membership program fits in with MY business.Keep in mind that a membership (or continuity) program does not always look like the typical coaching club. There are MANY varieties of membership-style programs you can offer to achieve your goal of creating leveraged income.So let me share an example that will help you see how adding a membership program is totally possible for you, plus Ill give you THREE quick tips to help you design your own membership offer, okay?Lets start first with an example. Initially, my Platinum client, Sandra Martini, didnt see where she had an opportunity to offer a membership program. Sandys business focuses on coaching entrepreneurs on how to get their Internet marketing tasks such as article submissions, social networking, and sending out an ezine done.Instead of trying to create the typical pay for information coaching club, we designed a membership model based on Sandy doing the work FOR her clients.BINGO! Within a few short months she had picked up several new clients for her done for you service. Since then, shes launched two more popular done-for-you services. (You can hear more about how Sandy re-designed her business in a special, exclusive interview series I recently recorded, called Success Stories: How Did She DO It? (Click here to access this interview recording.)Here are three more quick tips you can use to creatively add membership in-come to your business.Tip #1 Consider Done For You Services Instead Of Just Supplying InformationPeople are so busy these days that theyll happily pay to have YOU do a task for them. With the right team in place, this can be a powerful source of income for you because your clients quickly become hooked and never want to leave you.Tip #2 Take A Look At Repackaging What You Already DoOften theres a way you can take the information you provide your 1-on-1 clients and re-purpose it into a membership program. For example, with a little imagination and creativity you can create ecourses, and teleseminars set up on replay schedules, each delivering information in bite sized pieces.Tip #3 Create Specialty Mini Membership Income StreamsMy Platinum client, Sandy, created three different membership-style offers by focusing each one on a specialized topic. For example, one mini membership service she offers is her Social Networking Done For You which focuses exclusively on providing daily and weekly social networking tasks for her clients, thus saving them tons of time and energy.Keep It Simple So You Can Implement Your First Or Your Next Membership Income Stream QuicklyMy advice is to start by offering something that reuses your existing content, or is a natural extension of what you already coach or consult your clients on. Remember, simple means speed, and speed means a quicker path to cash!
Tips,Transition,From,1-on-1,Me