Expanding,Your,Reach,How,Make, marketing Expanding Your Reach: How to Make Marketing Sense of Profess
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Professional organizations are fertile grounds for finding new prospects. For purposes of this Guide, weve divided these organizations into three categories: Industry/Trade groups, Community organizations, and Bar Associations.As you consider which groups to target, your overall goal is to be where your clients are. That means your first target should be trade associations for the clients own industry, be it real estate, hospitality, financial services, or anything else. Narrow your focus. Ask your clients where they go and what they get out of it.Second are community organizations. Which ones spark your passion and mission in life? It could be civic and charitable as well as personal.Third are Bar Associations. This is your comfort zone and is not as productive as the others. The key is to be strategic and really concentrate on building your referral sourcesnot spending the time socializing. The Objectives:1. Higher visibility in and/or outside the organization.2. Recognition as an expert in your specialty.3. Gain experience and knowledge.4. Build contacts.5. Open doors that lead to referral sources.6. Open doors that lead directly to clients.7. Builds your reputation and statureWhat You Can Contribute:1. Become a leaderyou can contribute your knowledge and skills while maximizing your visibility, reputation and network of contacts.2. Find speaking and writing opportunities. Become the Go-To Expert.3. Contribute your expertisethis will showcase your skills.4. Introduce others to your contactsthis widens your circle.Caution:If you commit to an organizationthen GET involved. If you dont have time then dont commit. Make sure you align with the vision and mission of this organization and you join for the right reasons. You cant fake it! You have to feel the commitment.
Expanding,Your,Reach,How,Make,