Picture,Worth,1000,Words,and,D marketing A Picture's Worth 1000 Words (and Dollars Too!)
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Consider this:. . .A bookcase full of your lovingly produced information products, collecting dust in the garage. . .A prospective client conversation where, once more, you get a polite thank you and hang up the phone in the uncomfortable certainty youll never hear from that person again. . .A sea of empty chairs where the smiling, eager faces of your workshop participants are supposed to beUnfortunately, situations like these are all too common occurrences for many service-based, creative entrepreneurs. We pour our hearts into creating high quality offerings for our audience but dont get the resounding response wed anticipated.So our potential clients stay un-transformed. And our bank accounts stay unfulfilledFor most people, the huge missing piece of the puzzle is failing to paint a vivid picture of the bright, positive future that is possible when someone buys from you. Skip the details about the process (2 CDs, 3 sessions, 4 checklists) and zoom the viewfinder straight to the fantastic outcome.To help you get the right focus, heres a simple 3-step sequence to follow: 1) Get super clear on the picture for yourself firstDont be tempted to skip this step, thinking youre already clear. 9 out of 10 of my clients tell me they know exactly what the results are that they offer. But when I ask them to describe it for me, theyre at a loss for words. Spend time creating this picture in your minds eye then the words will flow.2) Use powerfully descriptive language to create mental sights, sounds and feelings for your potential client to experienceEveryone loves a good story, especially one with a happy ending. And the most important part of any good story is the depth of description. Snow White didnt meet a man; she was swept off her feet by a knight in white, shining armor.3) Make sure your client is the star of the movieLeave no doubt in your prospective clients mind that this lovely and spellbinding future youre painting is theirs. Use the words you and your to make sure they see themselves in this picture.Ive got some good news for you here. This is the time when your latent flair for the dramatic can rise the surface and shine! Its not enough to just tell them that theyll see, hear and feel nice things when using your product or service. You have to make it a colorful, attention-grabbing experience.Heres a comparative example to illustrate what I mean:Accurate but unexciting: At my 2 Day Ethical Sales Intensive, youll learn skills that will make selling your products and programs much easier.Dramatic and persuasive: Imagine how youll feel when you leave my 2 Day Ethical Sales Intensive knowing youve got a concrete, easy-to-implement system for turning prospective clients into happy, excited, eager-to-buy clients. No more throwing time and money out the window developing ebooks, teleseminars, information products, training programs and workshops that dont sell. All entrepreneurs who become successful have a comprehensive and repeatable selling system thats in alignment with their most important values. Youre on your way!Use this 3-step sequence to let prospective clients experience the benefits of your offer in their mind first. Then theyll be eager to get the real thing!
Picture,Worth,1000,Words,and,D