Disclosure,the,currency,human, marketing Disclosure is the currency of human interaction
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Are they prone to on-line activity? Do they frequently visit your website? Are they more traditional in their buying habits, using the 800 number to place orders? Do they interact via communities, sharing ideas with peers about your products and services or serving as an advocate providing strong testimonials? Do you have reliable demographics, lifestyle information, and transactional data to include when answering the questions above?Its most likely that a marketer today will have a piece of the equation solved, perhaps certain elements can be used to improve response by timing an offer or by sending the proper media or combination of multi channel communiqué. This is fine for executing the communication, the other side of the equation is relating to the person targeted. Personalization in marketing is about making the customer feel like you know them. Targeting to an audience of one means you care enough to approach someone with products they want to buy with a message that will appeal to them. Making a connection to the human element is made easier with proper disclosure. Disclosure of a companies motive will make it easier to trust their marketing message. Disclosure of companies environmental practices will make it easier to buy from them. Disclosure of companies employment and production practices will make it easier close the sale.If customers will begin to disclose in return, companies can make the most of it. User generated content is widely accepted as the future of influencing marketing trends. Through viral marketing campaigns executed through social media networks, small to mid-sized businesses can make a big splash without a big expense. But these campaigns wont get credibility, they wont be explored and tested if the content used in making decisions isnt reliable. If consumers hide their motives for a purchase behind security concerns or accept only minimal communication channels because of privacy concerns, companies will have no alternative but to continue mass marketing with minor screening and targeting with little effectiveness.Disclosure is required on both sides and as it grows both sides should benefit. Consumers will get the best deals from companies that value their business, they will be partners in enhancing a businesses reputation, they will help create new products and solve problems with existing products. Businesses will be able to reduce marketing efforts to those less likely to respond and will be able to focus on producing quality services to customers that they maintain a lasting relationship with over time. Who wouldnt want to participate in that kind of interaction?
Disclosure,the,currency,human,