Setting,Marketing,Campaign,Sch marketing Setting up a Marketing Campaign Schedule
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Marketing is a multi-step process and one of thesteps in the process involves creating a schedule to communicate with youraudience. Ideally, your marketing campaign schedule should mix various types ofmarketing collateral and communications that range between online and offlineefforts. Committing your marketing efforts to the calendar can help to makeyour marketing more effective, more consistent and create more business.Getting it on the CalendarSit down and commit your marketing campaign topaper. Whether you are promoting a specific product or running a special salespromotion, sketch out the timeline of how the campaign will roll out. Puttingthe schedule on paper will act as your guide, but it also helps you to see howall of the marketing pieces should work together.Convert Leads into SalesThe marketing pieces that make up your overallmarketing campaign are your opportunities to convert your leads, subscribers,current and past customers into paying customers. This may sound contrary, butits also important that every email or communication your subscribers receivefrom you isnt a blatant attempt to sell them your product or service. If youtry to sell subscribers something every single time you communicate with them,your subscribers will simply become annoyed, probably unsubscribe from yourlist and may be lost to you forever. So be sure to mix informational contentwith sales content.When setting up your marketing and communicationschedule, you can apply the one in three rules. The one in three rule statesthat every third email you send to a contact can be a blatant attempt to sellthem something.A sample schedule may look something like thisfor the month of October:October 8: Send e-newsletterOctober 15: Send another e-newsletterOctober 20: Send an email promotion offering 50%off Product AOctober 22: Send new e-newsletterOctober 27: Send the email promotion offering 50%off Product A (time is running out)October 29: Send new e-newsletterOctober 31: Send final email promotion offering50% off Product A (last chance to save)Marketing is a multi-step process andcommunicating with your audience in stages is a consistent and effective way toboost business. Create a schedule to communicate with your audiencemixingvarious types of communicationsto help keep your marketing efforts on track. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the Author Copywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
Setting,Marketing,Campaign,Sch