Build,Your,Subscriber,List,Off marketing Build Your Subscriber List Offering Email Courses
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Another great way to build your list is to offer a free email courseon a topic related to your business. The purpose of an email course isto provide enough information to intrigue the student, but not giveaway every detail. To receive the free email course, the visitor has toprovide you with their name and email address. Once you add their nameand email address to your database, you can have the opportunity toup-sell and convert them into paying customers.TopicsThe topics for email courses are almost endless. A marketingconsultant may offer a free 5-day email course on creating promotionalemails or email marketing campaigns. An event planner may share her7-steps to creating the event of your dreams. Each day of the programcovers an aspect of the topiccreating promotional emails or a step inthe system.To get an idea of what an email course looks like, you can subscribeto a free online email course. You may even want to subscribe to acouple of different ones to see how various companies handle theiremail course programs. Think about an aspect of your business and thenspend a few hours (or less) turning it into a program that runs over afive to seven day period.Setting up the CourseYou can use your contact software to setup the emails so that theemails are sent to subscribers automaticallyputting your system onautopilot. There are also online autoresponder programs you can use.While there are many ways you can use autoresponders, establishing anemail course is one of the uses.Youre probably familiar with autoresponders in the sense ofcreating an autoresponder for your email when youre out-of-the-officeon vacation. You may even have an autoresponder that goes out toeveryone who sends you an email whether youre in the office or not.You can use the same autoresponder concept to market to your subscriberlist as wellalbeit on a grander scale.You can set up an autoresponder email course so the seriesautomatically goes out to subscribers over a scheduled period of time,and in succession. For example, if it is a 5-day course, then the firstemail goes out immediately after they subscribe. Day 2 goes out one daylater and so on. The point of autoresponders is to schedule outconstant communication with your subscribers. Using an autoresponderfor email courses minimizes your effort because you only have to writethe emails once and everything happens automatically after that.Its relatively simple to use email courses to help build yoursubscriber list. Its also an opportunity for you to show potentialclients the service you can provide them in an indirect way. Remember,the point of an email course to intrigue so youre giving them justenough information so that they want more. Once you capture their nameand email address, they become part of your database and you can nowtry to convert into a paying customer. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
Build,Your,Subscriber,List,Off