How,Build,Marketing,Kit,that,S marketing How to Build a Marketing Kit that Sizzles

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

For most businesses, especially high ticket items, your opportunityto sell to your audience increases when you impress them. A marketingkit is your chance to shine, impress, motivate and sell. A marketingkit goes way beyond what you can include on a business card or in atri-fold brochure. It even expands on your sales or elevator pitch andit puts your credentials and sizzle in black and white—providing themwith something to take away from a meeting or receive as a follow-up toa phone call.Whether your market is B2C or B2B, marketing kits can be powerfultools to winning over new customers and even sustaining current ones.Marketing Kit EssentialsFolder. First, you need a marketing kitcontainer. This is the cover to your book, so it’s important to startoff with a good first impression. You can have folders professionallyprinted for less using online companies such as 48 Hour Print and VistaPrint. You can also start out with a professionally printed label youcan apply to a nice linen pocket folder from any office supply store.Marketing template. In order to give yourmarketing materials a cohesive and professional look, use a marketingtemplate for the layout of printing your marketing materials. This isthe foundation that you’ll print everything on that goes inside yourmarketing kit.Unique selling proposition (USP). This iswhere you present the details on how you are different from yourcompetition. What makes your company unique enough that customersshould be working with you rather than your competition? When youdecide what this is, it’s important to think about it and word it fromthe point-of-view of your customers and not you as the company.Sell them on the benefits. This is amarketing mistake most businesses make. You need to tell your customerswhat’s in it for them by sharing the benefits of your products orservices rather than the features. A list of product or servicefeatures doesn’t sell anything. Illustrating how it relieves theirpain, frees up their time and fills their needs sells all day long.Product or service offering. After you’vepiqued their interest, provide a list and description of the productsand services your company offers. You can create a bullet point list,which allows them to quickly glance through it and on a separate sheetprovide a more detailed description of these items.Testimonials. Customer testimonials canspeak volumes for your business. You can have a full testimonial page,where your clients act as cheerleaders for your company or you cansprinkle in testimonials throughout the kit on certain pieces. If youinclude a testimonial DVD or CD in the kit that customers can play ontheir computer, it can pack an even more powerful punch than writtenones.Articles or media coverage. Includereprints of articles published by members of your company or articlesthat include information about your company. This is a great way tobuild credibility. When business and industry articles written by youor a member of your company are published, this establishes you as anexpert in your field. When you are quoted in a newspaper, magazine oronline article or a story is written about your company, it also buildsa foundation of credibility and an expert standing in the minds of thereaders.There are other items you can and should include—more obvious itemssuch as two business cards and possibly a brochure. In order to makeyour marketing kit sizzle, now you know some of the other items youneed to include to shine, impress, motivate and sell. A marketing kitis a comprehensive yet succinct tool that takes your business card andbrochure marketing efforts to the next level. It’s a powerful tool towin over new customers and sustain current ones. Once you have thepower, use it wisely. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.