Legal,Marketing,How,Become,Cel marketing Legal Marketing: How To Become A Celebrity In Your Own World


Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t


Thesedays it’s easier than ever to use the power of the web to take your businessdevelopment to the next level. Between articles, social media and more the pathto becoming a Microcelebrity is wide and clear for those who have theenthusiasm and dedication it takes to make an impact. I speak from experience.In less than six months time I used the strategies below to take myself from20% of the Google links on the first page of a “Paula Black” search to 90%.What did it take? Strategy. Time. Commitment. Dedication.  Thefirst step in this journey is simple: you must create a personal brand. Figureout what makes up YOUR personal brand. Not your firm, not your practicearea…YOU. Look at your experience, expertise and talents and identify where youfit in… what are you an expert in?  Onceyou’ve identified your focus it’s time to start working on strategy. Increating the plan I identified four main strategies that best lead tomicrocelebrity:  Article Strategy Speaking Strategy Social Media and Blogging Strategy Writing A Book.  Allfour are powerful on their own, but when used all together they can catapultyour visibility on the Internet and truly make you stand out from the crowd.Let’s start at number one. 1.Article StrategyThemain idea here is to write what you know. Give advice but leave the readerswanting more. Make sure your articles work together to represent YOU as abrand. Place them in article directories (such as this one), and keep themhandy to share with clients and potential clients. Just make sure you keep onschedule… one article every few months won’t cut it! TIP: Make a list of 50 topics youare prepared to write about and let that be your guide. It will take less than20 minutes of your time and be well worth it when you start writing. 2.Speaking StrategySowhere to speak? Anywhere from Bar events to Non-profits. It can be as simple asa basic speech or as in-depth as a half-day seminar. Just get out there and letyour voice be heard. It will breathe life into your brand and allow you toestablish a relationship with your audience. TIP: Use the content from yourarticles to form your speeches.  3.Social Media & BloggingTwitter,Facebook, LinkedIn… all wonderful ways to further your brand. But be carefulwhen venturing into this new world of marketing. To be successful you MUST havea plan. Stay true to the personal brand you’ve developed and let your pastcontent dictate what you post. Keep your focus. TIP: Make sure whatever you dois branded as much as possible. Be relevant (no one cares what you had fordinner!). Repetition is key. 4.Write A BookWritinga book is a great way to up your credibility and invest in a true, long-termmarketing tool. It’s not the cheapest option but the results you can reap willbenefit your business development for years to come. The basics? Stay true toyour brand, keep it short and write for your audience. TIP: Once you make the commitment,stay true to it. Schedule time in your day (or week) for writing and get yourbutt in the chair. As Imentioned above, these strategies have worked in the past and will work again.But they won’t increase your visibility without a little hard work. You musttruly dedicate yourself to the ideas presented and schedule the time to plan,think, write, speak and stay on track.  The ideas in thisarticle have been excerpted from Paula Black’s E-book “Be A Celebrity in YourOwn World… A strategy to increase your visibility and credibility.” If we’veinspired you to get started and you would like a FREE copy of this E-book clickhere.

Legal,Marketing,How,Become,Cel

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