Advice,Testing,Email,Campaigns marketing Advice on Testing Email Campaigns
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Emailmarketing, unfortunately, is not an exact science, but there is a waythat you can determine which of your marketing efforts are effectiveand which may need some work. Its called testing. The primary way tostart testing your email marketing is to track the results from eachemail marketing campaign. When you track the results of your emailmarketing campaigns, its the first step to improve your emailmarketing results time after time. And as marketing is an ongoingprocess, so is testing.Determine Your ObjectiveThe ultimate objective for any email campaign is to convert thereader into a sale or customer. While this may or may not be theend-result, there are some objectives you need to meet along the wayfirst. So, if your objective is to increase the open rate of youremails, then testing subject lines can help you determine which subjectreceives a higher open rate over the other one. If youre trying todecrease your opt-out rates, then testing the frequency of your emailblasts can help you reach this objective. So, before you leap intotesting mode, you first have to determine what it is youre testing.And remember, you can only test one thing at a time.Segment Your ListThere are various ways you can segment your email list. How oftenyou send emails to various groups may directly relate to how engagedthe segment is. For example, current customers are likely to be moreengaged than a customer that hasnt purchased from you in a few years.The frequency of emails to current customers, therefore, may be at ahigher rate than past customers. Seasonal variances may also apply tofrequency (i.e., holiday season for retailers). In order to perform atrue frequency test, keep in mind whom the recipients of the email arebecause this can have a major effect on the results of your frequencytest results.Timing is EverythingThere have been numerous studies testing the perfect day of the weekand even time of the day emails should be sent. The results of thesestudies may not be the answer to your business or industry. You need torun these tests for yourself. If youre marketing to business ownersthat generally operate in a nine to five business environment then thetime of day you send an email blast may vary greatly from a consumercustomer that doesnt get to their personal email until seven oclockat night. Time zones your customers reside in alsocome into play. If all of your customers live on the same coast thenthis may not be an issue, but if you have customers in different timezones, then this is something that needs to be considered when blastingout your latest sales or news announcement.Youre not going to find the perfect answers for your emailcampaigns by reading articles and study results. While these sourcescan provide guidance and give you ideas, you really have to run testson your own email campaigns to determine what is right for youraudience and your business. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
Advice,Testing,Email,Campaigns