Why,You,Must,Claim,Your,Expert marketing Why You Must Claim Your Expertise
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Ive got news for you. Youre not doing your business or your clients any favors by being bashful about staking claim to your patch of expertise - that special brand of transformation you offer. When youve got that kind of single-minded focus, it makes it a breeze to talk about what you do clearly and compellingly (which, by the way, is very attractive to potential clients). Plus, when concentrated in one or two areas, your expertise grows on itself, expanding your skill and knowledge, and your confidence.Would you like to bridge that gap between savvy marketing and arrogance? Fabulous. Im going to share 3 ideas for connecting those dots.First, lets deal with that pesky fear that keeps you from claiming your inner expert as part of the family.The word expert comes from the Latin expertus, which means to try or experience. So as an expert, you not claiming to be The World Authority. Youre merely acknowledging that youve experimented with something and want to pass on your experience. Pretty generous of you, actually.Next, weve got to have some frank words about HOW to be viewed as a legitimate expert. One things for sure, you dont do it by trying to be all things to all clients. Youve got to pick a niche. No, dont let me hear you say, But my services can help anyone! Thats as may be. But holding on to everyone as your Core Audience is a huge obstacle to developing expert status. No one is an expert at everything.Last, dont keep your expertise a secret. Get the word out and generate income at the same time- by creating information products like e-books, audio programs or podcasts ballyhooing all you know in your chosen specialty.The great thing about being considered an expert is that experts:* Are highly sought after,* Earn larger fees,* Become very good at what they do.Whats not to love about that?
Why,You,Must,Claim,Your,Expert