What,Look,for,Brochure,Writer, marketing What to Look for in a Brochure Writer
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Brochures for your business are still actively used as marketingcollateral to attract new clients and communicate with potential ones.Many businesses use a combination of a hard-copy brochure along with anelectronic version of the brochure as well as the company website.Brochure writing is an artan art that requires an experienced brochurewriter to craft the right words, in the right order and in the rightstyle to make your brochure an effective selling and marketing tool foryour business.Since a brochure plays such a vital role in your business marketing,what should you look for in a brochure writer? Here are somecharacteristics you should find in a brochure writer before you sign onthe dotted line, hand over a deposit and provide them with carteblanche to start writing such an important marketing piece.Fixed CostWriters can charge by the word, by the hour or by the project. Forbrochure work, you should be looking for and working with a brochurewriter that provides you with a fixed flat rate cost for writing thebrochure. That being said, its also important that you layout on theline exactly what role the writer plays in creating the brochure.Realize that if the scope of the project changes in any way, the writerhas the right to adjust the total cost. Some writers will work withinin your reasonable budget, so another approach is to state what yourbudget for writing the brochure is and then find a writer that workswithin your budget.Written ContractFor your business safety and the safety of the writer, you shouldhave a written contract before agreeing to work with a brochure writer.The contract should provide the details as to the role the writer willplay, the deadline, the payment amount and distribution dates and besigned and agreed to by the parties involved. It should also include atermination clause and copyright agreement. ExperienceCopywriting for a brochure does require a certain skill set andlevel of experience. Make sure that the writer provides you withseveral brochure samples theyve written so you can get a sense oftheir writing style and approach. Brochures should be intriguing andinformational enough to grab the attention of your readers so look forsnappy, persuasive and attention grabbing headlines, sub-headlines,text, etc.While a good copywriter can write about almost any topic, you mayalso want to find a brochure writer that has experience working withcompanies in your industry. Industry experience can save you a lot ofpain and time from having to educate the writer on your business. Awriter with industry experience can hit the ground running without toomuch if any of a learning curve.While this is not a comprehensive list of what you should look forin a brochure writer, it is some of the top things you should be awareof during your hunt. A well-crafted brochure can make a significantdifference in your sales and marketing efforts. A bad brochure can havethe opposite and unwanted effect on your business. As you would be asmart shopper when looking for a house, car or consumer electronic, youneed to take the same educated and safe approach when shopping for abrochure writer. Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.
What,Look,for,Brochure,Writer,