Information,and,technology,dri marketing Information and technology driven marketing strategy
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}The rise of the knowledgeworker had been theorized by Peter Drucker back in the 1950s. He described howfewer workers would be doing physical labor, and more would be applying theirminds. In 1984, John Nesbitt coined a theory stating that the future would bedriven largely by information: companies that managed information well couldobtain an advantage, however he said that profitability of the informationfloat (information that the company had and others desired) would all butdisappear as inexpensive computers made information more accessible.The sociological consequencesof information technology have been examined by Daniel Bell (1985), whileGloria Schuck and Shoshana Zuboff looked at psychological factors. Zuboff, inher five year study of eight pioneering corporations made the importantdistinction between automating technologies and information technologies. In 1990, Peter Senge,collaborating with Arie de Geus at Dutch Shell, borrowed de Geus' notion of thelearning organization, expanded it, and popularized it. The underlying theoryis that a company's gathering, analyzing, and information using abilities are anecessary requirement for business success in the information age. (See organizationallearning.) In order to do this, Senge claimed that an organization would needto be structured such that: People capacity to learn andbe productive can be continuously expand. Nurturing New patterns ofthinking. Encouraging collective aspirations. Encouraged people to see thewhole picture together.Senge identified fivedisciplines of a learning organization. They are: Personal responsibility, selfreliance, and mastery We believe that we are the masters of our own destiny.We make decisions carrying the responsibility of the consequences. We take theinitiative to learn the required skills to get it done when a problem needs tobe fixed, or an opportunity exploited. Mental models Exploring ourpersonal mental models is required to understand the subtle effect they have onour behavior. Shared vision Discussing andcommunicating the vision of where we want to be in the future to everybody. Itprovides guidance and energy for the journey ahead. Team learning Learning shouldbe collaborative. This involves a shift from a spirit of advocacy to a spiritof enquiry. Systems thinking We have aglobal look rather than the locals. This is what Senge calls the Fifthdiscipline. It is the glue that integrates the other four into a coherentstrategy. For an alternative approach to the learning organizationThomas A. Stewart, forexample described the investment an organization makes in knowledge using theterm intellectual capital. It is composed of human capital (the knowledgeinside the heads of employees), customer capital (the knowledge inside theheads of customers that decide to buy from you), and structural capital (theknowledge that resides in the company itself.
Information,and,technology,dri