Did,You,Get,Lazy,Marketing,Wan marketing Did You Get Lazy In Marketing? (If You Want More Clients, Do
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
But after a few years, they begin to rest on their laurels, they get lazy, and after a while, they stop doing what they used todo to get clients. Some stop networking; some stop doing free introclasses, either in person or over the phone; some no longer do as muchspeaking as they used to. Theyve slowed down their marketing, and thenthey wonder whats happened to their pipeline: its empty.Oh, and I hear a whole bunch of excuses as to why theyre no longer doing these things, too. Theresalways a YEAH-BUT I dont FEEL like doing that anymore, or Ivealready done that, it wont work again, or even Im tired, I dontwant to work that hard. Some even begin to wonder if they should stayself-employed, ready to give up.As a result of the excuses, the well continues to dry up and they find themselves digging the well when theyre thirsty (Notfun: it creates sleepless nights and financial troubles.) Then, thefear sets in and they scramble for NEW things to do. Ever done that?It seems they want to reinvent the wheel.Theyre looking for new ways of doing things and this creates asometimes frenetic, frantic approach to getting clients. I believe thisties into the Bright Shiny Object Syndrome we talked about recently,always looking for something new to do, something exciting, whileleaving behind the proven stuff.However, what Ive learned over the years is, doing something new doesnt always create results as quickly.The systems arent as easy to put in place and theres always alearning curve for new stuff. What clients are surprised to hear isthat, instead of creating BRAND new strategies, sometimes, we begin bygoing back to doing the tried-and-true, proven things that worked verywell for us in the past. We go back to the basics: Marketing Pie 101.Why reinvent the wheel when you can go back and do the simple things that are proven to work?Your Client Attraction Assignment:My thoughts on this: You either have EXCUSES or you have RESULTS.So, my questions for you are:What have you been UNWILLING to do recently to get clients that USED to work for you? Have you stopped doing something that you did regularly in the beginning? Where have you gotten lazy? What used to work for you in the early days? Are you doing this now? Are you WILLING to do this now?If nows the time for you to ramp up your client load, then stop everything and take a look at your Marketing Pie. Which slices of the pie are you implementing regularly? Are you not being consistent with your marketing?Its time to go back to the basics. And, its time to recommit. Thefunny thing is, when you recommit and you start doing these thingsagain, they WORK. And what happens is, you start getting clients, moremoney starts pouring in, and you begin to LIKE doing these thingsagain. Marketing becomes FUN again. Your whole demeanor changes. And,you instantly become more Client Attractive as a result. THEN, once thefoundation is in, you can start adding in all the new stuff. Try it. Italways works for me and my clients.
Did,You,Get,Lazy,Marketing,Wan