Online,Reputation,Management,I marketing Online Reputation Management - An Intro for Businesses
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Oneof the great things about the internet is freedom of expression, but this canhave a downside for your business when disgruntled customers or ex-employeesdecide to publish their grievances online.Onlinereputation management has become an important issue for many businesses sincethe rise of social media websites.Thereare a number of steps you can take to manage your companys online reputationand ensure that any information about you online is accurate and fair.Withthe rise of the citizen journalist, its easier then ever for competitors,clients and ex-employees to write whatever they feel about you online. Gettinguntrue or unfairly biased information about you removed from the internet canbe a long a drawn out process.Tracking mentions of your companyname onlineWhenyou want to keep up-to-date on what people are saying about your businessonline, you can use the following techniques; · Create custom RSS feeds· Set up Google and Yahoo email alerts forchosen keywords· Use online tools such as keotag.comto track tags used in blog postsThereare a number of different free tools available which can help you track onlinecontent which mentions your business, services or products and you should usethese regularly to help protect your brand. Industry forumsThereare online consumer forums for just about every industry you can think of, andif youre worried about your online reputation being damaged, you need to keeptrack of these too.Heresa quick 5 step guide to monitoring online forum activity surrounding yourcompany;1. Establishwhat forums you want to monitor using forumfindor BoardReader2. Registeryour company on the forums3. Havesomeone monitor the forums daily and give your side of the story in anydiscussions or complaints about your business4. Offera swift and personal resolution to any consumer complaints as this will show otherforum members you take these issues seriously5. Ifsomething written by a forum member is completely untrue, you should ask theforum administrator for that post to be removed immediately before it causesany harm to your online reputationSummary Yourcompanys good reputation may have taken years to build up, but it can all beundone very quickly online if youre not proactive about monitoring the variousblogs and forums where your business is being mentioned.Onlinereputation management can take a lot of time and dedication depending on thesize and public profile of your business, but employing someone to look afterit properly will help you stay in control of your brand and ensure you dontlose out on sales because of peoples opinions, grudges or complaints.Somepeople who complain about companies on forums only do so because they have hadno satisfaction when approaching the business directly with their complaint.Youcan reduce some of the need for online reputation management and negativeimpact by dealing with problems quickly and effectively before consumers feelthe need to go online and vent their frustrations.
Online,Reputation,Management,I