Googling,Your,Own,Name,and,How marketing Googling Your Own Name and How to Control the Results
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
If youre not on the ball as a company or personallywhen it comes to SEO, you could be in for a surprise the next time you typeyour own or your businesses name into Google.Why? Because the freedom of the internet means thatanyone with a grievance against you or your company with a basic knowledge ofSEO techniques could feature prominently on the first page of search engineresults when someone types in the name of your business. When a potential customer enters your brand nameinto Google, the last thing you want them to see is an article or blog post badmouthing your business, as that may very well put them off visiting yourwebsite, which was probably their original intention.Recent research suggests that over 70% of us nowtype in the name of the person or business were doing business with inrelation to a large purchase or contract.So what can you do about this? Well, you have twooptions; Be reactive Be proactiveAreactive approachIf youve only recently become aware of bad onlinepublicity when you Google yours or our companies name, then you need to take areactive approach, as the damage has already been done; Read all the information to see if its accurate If not, contact the owner of the website with the facts Make sure the facts are published on the blog/website as soon as possible Put a link to the offending article in your own blog with your responseOnce youve taken these necessary steps, you need tokeep on top of the search engine results for your name. Aproactive approachWhether youre trying to redress the balance onGoogle with positive news about your company or are a brand new companystarting out, SEO is the key to controlling the search results for your companyname.The strategy you need to adopt is simple; optimise all of your digital output. This should include all of the following; Blog posts Press releases Videos & images Audio Social mediaBy optimising everything you put online correctly, youwill in effect dominate the search engine results when someone Googles yourname. This means that its far less likely that adisgruntled ex-employee, customer or competitor will be able to deflectattention away from the positive things your business is doing via Google orany other search engine.Your aim should be to directly control the first thirtylistings related to your or your companies name. Only a few people who aredoing basic research will look deeper then page three, so youll head off allbut the most persistent information gathers. Youll need to keep on top of the listings as Googlelikes new content and by continuing to submit and write new copy and keeping ontop of profiles and business listings youll continue to keep on top of the searchengine results pages.
Googling,Your,Own,Name,and,How