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Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Like most businesses, you are probably spending up to 80% of yourmarketing budget on bringing in new business because thats exciting.Its not as much fun implementing my new business secret: do great workfor current customers.But Harry, you are saying, Id rather go out and bring home the newbusiness buffalo than focus on my current customers. Wheres thebenefit?Let me disabuse you of the notion that there is no benefit in thishyperfocus on current customers. Doing great work for current clientsspawns so many good things for your business.Even if you have the best salesforce in the world and they can sellanyone anything once, if your company doesnt wow them with yourservice they arent going to buy from those superb sales folk again.Some estimates show that if you cut customer churn by just 5%, you canincrease profits by at least 25%.If thats not reason enough, then consider these stats relating to customer retention:91% of dissatisfied customers wont return96% of dissatisfied customers wont tell you the real reason why they wont be backit costs 10 times more to replace a customer than it does to keep himrepeat customers spend 33% more than new customersBut how is doing great work for current customers the secret to my new business program, Harry?Im glad you asked. Heres the key statistic that you need tointernalize: referrals from repeat customers are 107% higher than fromnon-customers. Loyal customers talk you up to others who are likethemselves. In other words, they are targeting the right customers foryou and you dont have to spend a dime.Are you doing great work for your customers? Maybe it is time to reevaluate.
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