How,Keep,Your,Email,Content,Fr marketing How to Keep Your Email Content Fresh


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Does this sound familiar to you? You’re staring at a beautifullydesigned email template for your promotion or e-newsletter, but youhave no idea what content to put into it. It may make you feel betterto know that you’re not the only marketing or business person with thisconundrum.Here are three ways to hunt down fresh content for your promotional emails and e-newsletters.Ask Your Customers and VendorsThe most logical place to start is with the people that read youremails and e-newsletters. You can straight out ask them what they wantto see, what topics interest them or what information they are lookingfor. You can also play detective and figure out what story topics andissues are hot by tracking click-through rates for the links in youremails and e-newsletters.Be the Information ResourceRather than create your own content, you can also be the resource orexpert people turn to when they need industry information. You’re outthere reading blogs and articles so make a comment on what you’rereading and then provide the link to the original post or article. Useyour promotional emails and e-newsletters as the venue for providingyour readers with this information. Remember to cite the source beforesending your readers off to check it for themselves.Do a Frequency CheckupIf you’re struggling for fresh content, it’s possible that you’resending out your emails and e-newsletters too often. Instead of weekly,consider scaling back to twice a month. To ultimately make thisdecision, you need to gauge your readers. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}About the AuthorCopywriterand marketing consultant, Kristie Lorette, is passionate about helpingentrepreneurs and businesses create copy and marketing pieces that sizzle,motivate, and sell. Sheis also the author of Action Marketing: AStep-by-step Guide to Launch Your Business Marketing Plan. For moreinformation, visit http://wp.me/ptLrh-1.

How,Keep,Your,Email,Content,Fr

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