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Article marketing has become one of the secrets of successful Internet marketers. For one, it is a free method to getting traffic and making sales and second, it actually works unlike the other expensive and ineffective advertising methods (PPC, Google Adwords, etc.). One of the advantages to using article marketing to market good and services is the immediate resource to content writing services. They are a ton of them online, but many Internet marketers dont know how to value content and just how priceless it truly is. Connection with the readers: Connecting to your readers is important for them to trust you. It is a proven fact that articles do better (as far as conversion rates) when the content offers some sort of valuable information. Readers are more likely to click on your link in the resource box when they feel like you helped solved their problem or has peaked their interest. The only way to do this is to construct in-depth articles. Many article writing services has been helpful in cranking out a slew of articles for webmasters who are looking for articles without the hefty price. You can get ezine articles for as little as $4-$8 per 500 words depending on what exactly you are looking for. Professional Writing Services- When webmasters dont feel like writing the content themselves, there are a slew of writing services available online that can cater with their needs. Many Internet marketers pay for as much as 30-40 articles at a time. This is so they can use the "brute force" method in which you submit hundreds of articles to various article directories. The main objective is to dominate for a certain keyword. If your keyword search gets as many as 3000 searches per month and you are number one in the search engines for that keyword, then that means you are receiving at least 100 visitors per day which can result in 1-2 sales, depending on your product/service. Some marketers find that when they advertise services and goods that can be used directly like, "Payroll Businesses" or "Housekeeping", then you could cut down the number of visitors you will need to convert into a sale into at least 1%-2%. Either way, you wont have to work hard to make a sale. All you would have to do is create text and word documents that are useful to the reader in some way shape or form. As you should know, article marketing is all about how much effort you put into it. Fresh and unique content will always be important. Many marketers will find more success writing articles that readers can relate to and find informative than just writing a bunch of garbage for the search engines. In the end, content always wins and is the true agent in creating long lasting relationships between potential customers and marketers.
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