Three,important,Web,marketing, marketing Three important Web marketing techniques not being utilized
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
While most real estate companies understand the significanceof the web, few are implementing sophisticated traffic generation and websiteconversion programs.The common flaw in most approaches is the failure to treattraffic efforts and website architecture and design as part of one integratedprocess.Todays consumer expects instant and relevant information, and thatimmediacy and relevancy are at the heart of Googles success.An effective webprogram is one that will pick up on the conversation that Google started,extend it into its own website and provide an equally relevant customerexperience. Below are three areas to focus on to facilitate this process: 1)Use Pay-Per-Click Advertisinga) Make ads relevant to the search terms. Thefirst line of your advertisement should be similar to the actual search terminstead of being a brand name. For example, if someone searches for homes forsale in St.Petersburg, FL, the first line of your ad should be Homes for salein St.Petersburg, FL not the name of your real estate company. b) Qualify thepeople who click on your ads.To increase the number of clicks that turn intosales, make it clear in the second line of your advertisement what your websiteis about.So, under Homes for sale in Florida, make a note that this is for areal estate company focusing on selling homes in the area.Therefore, people whoare clicking on the ad are doing so because they want to buy a home in St.Petersburg, not because they want to rent a beach housein Miami. c) This idea ties into your Quality Score.Google will assign you ascore based on how successful your website is.The more people that bounce backfrom your website after clicking on your ad, the lower your score is. Keep thishigh by making it clear what your website is before people click.A high QualityScore will also help to keep the amount you pay-per-click low. d) Dont alwaysbid on expensive, commonly searched keywords.A better idea is to bid on theless expensive, more obscure terms. This way, you can collect a long list ofobscure keywords for the same amount of money as a very short list of commonterms .People do still search for these keywords and you end up paying less perclick then for the more commonly searched ones. 2) Have a Targeted Websitea)Marketing success does not stop at the search engine.Once you get a potentialcustomer to click on your ad, you have to continue that conversation on asuccessful website. b) Websites should not be passive brochures that expect thecustomer to sift through all the pages and data for the information they want.Rather,a website should be an active, intelligent salesperson that figures out who aperson is and then gives them the most relevant sales pitch.A car salesmanwouldnt take a look at a family with 5 kids wearing soccer equipment and say Hi,we have sports cars, coupes, sedans, wagons, minivans, and SUVs. Instead, theywould immediately walk over to the minivan section and show the options there. c)The website that appears after someone clicks on an ad must be directlyrelevant to the search terms.You need to build a website capable of showingthat potential client exactly what they are looking for.A successful website isnot one that is general and has some relativity to the search terms.Instead, itis specifically targeted to continue the conversation started in the searchengine. 3) Use Google Analytics Toolsa) After putting the first two techniquesinto motion, you have to monitor what is happening on your website. b) UseGoogle Analytics to analyze your traffic and assess the success of your website.DONTwalk away after completing the first two steps. c) Google Analytics gives youthe opportunity for continuous refinement of your marketing campaign to ensurequality of prospects as well as cost efficiency in your marketing budget. Tosum it all up, the web has a lot to offer in terms of marketing, but it has tobe done correctly.Understand how to combine a Google search and a great websiteinto one marketing program, and your campaign is a guaranteed success.Yourcustomers are out there now and they are looking for you.
Three,important,Web,marketing,