How,Craft,Your,Uniqueness,Stat marketing How To Craft Your Uniqueness Statement
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
A Uniqueness Statement (often referred to as a Unique Selling Proposition or USP) is an opportunity to make an emotional connection with your target market by touching on the qualities and values that you stand for, and by highlighting the benefits that a potential client will receive by working with you. Theres nothing worse than being caught off guard when someone asks you about your work, or feeling unprepared or flustered, and not taking advantage of an opportunity to make a powerful connection.A Uniqueness Statement will:· Increase your confidence when speaking about what you do· Help you present yourself with polish and professionalism· Build credibility· Differentiate you from the rest of the pack· Help build rapport with your prospect· Create excitement about your products and servicesSo how do you build a powerful Uniqueness Statement? Here are four steps to get you started:1. Identify Your Target Market Who are your clients? Who do you most want to be working with?2. Communicate Your Area of Specialization What is your Zone of Genius? What do you do better than anyone else?3. Highlight the Benefits of Working With You How have your clients benefited from working with you? What have they achieved as a result of your working together?4. Motivate Them Into Action After meeting you, how could they learn more about you or even work with you?For example, youre not just a fashion stylist. You help female executives over 40 build chic, well-curated wardrobes and present themselves with flair and confidence. Your last three clients purged half of their closets and now cant wait to get dressed each morning. One of them received a promotion at work and another met her husband-to-be. Anyone can sign up on your website for your weekly tips on How To Build A Wardrobe That You Love.Or, youre not just an herbal acupuncturist, you help mothers between the ages of 35-55 who have struggled with chronic fatigue syndrome regain their energy and vitality through custom immune-building programs and treatments. Within six months, most of your clients have renewed energy and are sleeping better than they have in years. A recent client just climbed Mt. Kilimanjaro after battling chronic fatigue for more than 10 years. For more information and to get your article Ten Tips For Increasing Your Energy TODAY, potential clients can sign up at your website. You get the idea. Anyone can be a doctor, lawyer, event planner, financial planner, personal trainer or freelance writer. But only you can be YOU in all of your unique glory. Much of the work in crafting your Uniqueness Statement is in practicing your message and perfecting its delivery. Remember, this is a living, breathing statement about who you are, so its going to be a work in progress and will evolve over time.I know youre wondering, so heres mine as of today. ;-)I teach female entrepreneurs and small business owners how to build powerful, confident personal brands that attract more clients and position themselves as experts . Through my proprietary system I help them develop and implement an effective marketing strategy that will build their buzz online and off. Results often come quickly; recently two different clients tripled their business in less than a year by gaining clarity around their personal brand and implementing a solid marketing plan. If you are interested in learning more (as I hand them my business card which has this exact information on the back of the card), you can sign up for my free e-book 101 Ways To Build A Powerful Personal Brand at http://www.shebrand.com/. You will also get a subscription to my bi-weekly newsletter, SheBuzz that is filled with marketing and client attraction tips and ideas. Clients are waiting. Are you ready?© Liz Dennery Sanders 2010
How,Craft,Your,Uniqueness,Stat