QRCode,how,use,them,behavior,u marketing QRCode: how to use them?
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
v\:* {behavior:url(#default#VML);}o\:* {behavior:url(#default#VML);}w\:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);} Normal 0 false 14 false false false IT X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Tabella normale";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin-top:0cm;mso-para-margin-right:0cm;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0cm;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;} Suppose you're waiting your turn at the hairdresser or barber ... Of allthe crap you find a gossip magazine that interests you. You are in search of usefulinformation, but no article is quite addictive. Often the advertising is moreinteresting. In particular he is caught by anadvertisement and a weird bar code below. Take your iPhone, click a photoand immediately you link to the website to see details. Is not brilliant? QRCode is a kind of a bar code,but contains more information.It 'a system of encodinginformation that here has not yet broken through, but in countries like Japanhas long been in common use. The uses that can be done aremany and probably not yet exploited. Thinking from a purely marketingpoint of view here are some possibilities: Increase Web Traffic (for sitesthat promote food products) Any beverage, snack, or anyother food could have its QR code on its packaging and return to a websitewhere information describes all the features of the product, dietary advice, orgames with prizes. In this case the user may alsobe encouraged to visit the site once home to enjoy additional services offered,for both customer loyalty and to increase its expertise in the use of theproduct. Immediate information I'm thinking for example to aclothing store. Every leader in sales could haveon its label on the QRCode and you could with a quick reading from his mobilephone to access all the necessary information, from price to features etc. .. Business Cards In addition to web addresses youcan also store information such as phone numbers, addresses, etc.., So place iton a business card can be useful to memorize quickly disseminate informationthat interests us on smartphones of our potential customers, even if not yet know the technology, maystill be impressed and intrigued. I am sure that these threeoptions are only the most immediate that arise in my mind, there are surelymany more, this technology is still suit exploit. The problem is precisely inwanting to exploit. Until that big companies do notexploit this technology in mass is difficult for people born in the mind of apropensity to use. Moreover, one must also considerthat the European market is very different from the Japanese and what does notguaranteed to work with us too. Marco
QRCode,how,use,them,behavior,u