Quick,PURL,Wisdom,For,Email,Ma marketing A Quick PURL Of Wisdom For Email Marketers
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Due to the incredible amounts of spam and phishing attackson the internet, and the resultant spam filters being used by most of the majoremail servers, email marketing is now more difficult than it has been at anytime in the history of the web.Combined with the fact that most users are onhigh alert in terms of email in general, is the fact that in todays worldpeople will typically look at an email for just a few seconds before decidingif the message or offer it contains is worth their time.Due to all of theobstacles that must be surpassed before a marketing email can even reach theviewer and the incredibly limited amount of time these emails have to make apositive impression- it is vitally important that marketing emails be aseffective as possible.In this article we will take a look at how the use ofpersonalized URLs (PURLS) can help marketers increase the likelihood ofclick-throughs and conversions with marketing emails. As we know, nearly allmarketing emails have the goal of generating a click through that will open asecondary web page where the conversions lie in wait.While getting people toclick on these links depends heavily upon how the service or product relates tothe needs of that consumer, there are other ways in which the user can bepersuaded to click.A personalized URL would display the click through URL asexample.com/JohnSmith rather than example.com/randomstring.Using a personalizedURL has been proven to increase the likelihood that users will click on anemail link as there is more of a feeling of involvement, individuality, anddirect (rather than mass) communication.Further, the landing page these links lead tocan and should also be personalized with a welcome message, cementing to theuser that this is a specifically targeted message.There are typically addedcosts involved with using PURLs, but the benefits that this tactic can offer anemail marketing campaign will typically exceed the initial monetary outlay.Putsimply, the use of PURLs increases the email click-through rate, and thepersonalized landing pages increase conversion rates.Combined, they make apowerful tool that all email marketers should seriously consider adding totheir arsenal. Article Tags: Email Marketers, Marketing Emails
Quick,PURL,Wisdom,For,Email,Ma