SEO,amp,Digital,Marketing,Soci marketing SEO & Digital Marketing: Social Media
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
At this point in the game, most companies that partake inDigital Marketing have accepted the fact that Social Media must be a part oftheir overall strategy for success, and are incorporating these efforts intotheir marketing plans.However, many of these companies are making the samemistakes with these efforts.Specifically, there is a conspicuous slack of Socialin their Social Media efforts.The whole point of Social Media is to facilitatepeoples desire to communicate with one another.These communications are nowable to take place in real-time, among people from all corners of the world.Theraw power of Social Media is being displayed daily, with shining examplesincluding the solidarity shown during the Iranian elections and recent naturaldisasters where people have bandied together, shared information, andultimately gone to the rescue of their fellow Social Media users.These areexamples of how the Social in Social Media can make an impact on the world, buthow does it translate to the marketing environment? The answer is actually muchsimpler than the tactics being used by many major businesses.To some companies,a simple presence on Social Media is enough for them to feel satisfied.They mayhave a Facebook page with a healthy amount of subscribers/fans, and a Twitteraccount with several thousand followers and feel that their efforts are being successful and perhaps they are correct.Still, we must look closer at their execution inorder to see where they are lacking.Upon closer inspection we learn that thecompanys Twitter account is filled with simple, predictable tweets.They areposting news stories from highly trafficked pages, and re-tweeting interestingstories.But, there is zero communication between them and their customer andthey are not responding to people who mention their brand.In short, they areparticipating in Social Media, but not engaging.The problem here is thatengaging is what Social Media is all about.This is not a hands-off initiativelike Search Engine Marketing, it is a personal and very human relationship.UsingSocial Media without engaging is like keeping a Ferrari in first gear you arenot truly experiencing what the medium has to offer.Marketers the world overmust up-shift their Social Media efforts and begin communicating with theiraudiences.If their product or service is mentioned in a Social Media outlet,whether in a negative or positive light, the company should respond to themention.If the comment was negative, try to see if the issue is solvable.Ifpositive, nurture the relationship further by thanking them for being a loyalcustomer.Some companies prefer to keep their brand as more of entity ratherthan putting a human face on it, and this is perfectly reasonable.Still, thisdoes not mean that engagement should be ignored for the sake of keeping thebrand anonymous.Lets say the company in question in this particular case isCompany X.Their Twitter name is Company_X and the company prefers to keepannouncements from this account to general communications and announcements.ASocial Media specialist representing the company could be given a Twitteraccount name such as Company_X_Outreach.This account could be responsible forall direct communications between the brand and the public.The point here isthat even when there is a strong desire to protect the brand, there are ways tokeep lines of communication open, mutually active and thriving.With SocialMedia the channels for communication are given freely, but they must beproperly used in order for them to have the desired effect.Passiveparticipation is better than nothingScience Articles, but pales in comparisonto the incredible potential of active engagement.
SEO,amp,Digital,Marketing,Soci