Digital,Marketing,the,Mobile,R marketing Digital Marketing in the Mobile Revolution
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
The innovative nature of internet marketing providesexciting opportunities for all sorts of businesses.While techniques such asSearch Engine Optimization (SEO), Search Engine Marketing (SEM) and SocialMedia Marketing (SMM) prove very effective, the most revolutionary approach ismobile advertising.This advanced form of advertising utilizes modern technologyto its fullest extent.Mobile advertising enables companies to launch marketingcampaigns that target much more specific and relevant audiences.One way to accomplishthis is to target individuals based on proximity to a location, or to thebusiness itself.This is an exceptionally powerful tool for very smallbusinesses that serve only nearby clientele, yet this feature barely skims thesurface of mobile marketing capabilities.Technology permits an increasingability to target individuals based on their preferences, especially with theexpansion of services such as Foursquare and Gowalla which help measure onesplans, preferences, and social associations.These capabilities will enablebusinesses to market only to the audience that is most likely to respond.Notonly does the mobile marketing industry promise campaigns that targetindividuals, but it also helps companies reach out to a broader audience.It achievesthis through the consolidation of mobile industry players.Consolidationinvolves the vertical integration of businesses including ad networks,technology providers, and publishers.Typically, companies target veryfragmented bodies that are difficult to reach.Consolidation makes it easier tofind and pursue these divided groups.As a result, businesses can increase theiroutreach.Thus, mobile marketing enables businesses to target the most relevantaudiences in two ways.First, mobile devices increasingly measure attributes ofthe owner, permitting exposure to more tailored advertisements.Second,consolidation of major players in the mobile industry makes it easier forbusinesses to target all members of a fragmented audience.Mobile marketingrevolutionizes the industry in other ways as well.For example, mobile devicescan now interact with certain digital out-of-home (DOOH) advertisements.Themarriage of these technologies gives rise to a new form of impressive andmemorable publicity.Although such interaction does not seem to encourage directresponse, it certainly helps with branding.Click-to-call advertisements are yetanother unique capability of mobile devices.This technique is very promisingfor two reasons.First, the inclusion of a phone number in the text of anadvertisement seems to give the company more credibility in the eyes ofconsumers.This generally leads to higher click through rates.Second,interaction with the advertisement results in direct conversation withsalespeople, rather than a connection to a landing site.It is well understoodthat live contact of that nature is a more effective way to deal with potentialclients or buyers than web based sales efforts.Lastly, mobile devices provideanother way to receive feedback, making it easier for companies to measurereturn on investment for campaigns, as well as for products and services.Associal networking services such as Twitter become more prevalent, companies canmonitor traffic that comments on their advertisements and services.Also, manybusinesses have developed applications dedicated to gathering feedback.Yetagain, the mobile age aids companies marketing goals.As technology improves, sodo campaigns of businesses and experiences of consumers.Mobile devices havealready revolutionized the marketing industry.Businesses can now target a morerelevant and expansive audience than ever before with more effective andmemorable advertisements.Consumers notice reduced clutter of uninterestingadvertisements and enjoy those that suit their needs.Considering all thisinformation, it seems the mobile revolution has benefits for all involved. Article Tags: Mobile Revolution, Target Individuals, Mobile Marketing, Mobile Devices
Digital,Marketing,the,Mobile,R