Digital,Marketing,Missed,Oppor marketing Digital Marketing Missed Opportunities 3
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
There have never been more ways for marketers to reach theircustomers.Beyond the traditional methods for marketing that are still thrivingafter all these years, there are the hundreds and thousands of digital methodsavailable, with new opportunities opening up every hour of every day.Consumerscan now be reached absolutely anywhere and at anytime.Marketing materials areavailable on our phones, in our cars, in public bathroom, at work, on the roadand everywhere in between.Still, despite this pervasive nature of marketing,many companies are missing some easy opportunities to reach, engage andcommunicate with their audience.While there is always a risk of InternetMarketing and Search Engine Optimization experts overreaching their grasp, itwould be even more unfortunate if audiences who are seeking a product or whomay be particularly receptive to a marketers offerings were never made aware ofthe particular product or service.In this article we will examine some ways inwhich marketers can reach audiences by using some cutting edge methods they maynot have considered.iPhone Apps The United States Army has a free iPhone Appthat shows the weapons, vehicles, aircraft and equipment they use.Highresolution photos abound, and informative descriptions are present for eachitem.However, nothing is for sale and no conversions are to be found.Most areaware that this app has two purposes: an information source for interestedparties, and an Online Marketing/recruitment tool.A local pizza parlor thisauthor frequents also has a free iPhone app available.The app allows you toview their menu, see the latest deals and coupons and even place your order.Boththe United States Army and the local pizza shop have realized that having anysort of iPhone app available to an interested public is always better thanignoring the space altogether.There are very few instances where some sort ofiPhone App is not justifiable.Every sort of business or organization, from theaforementioned pizza shop, to a childrens soccer team, to a car mechanic allthe way up to a Fortune 500 company can typically justify some sort of iPhoneApp.Schools can use their App to deliver notices of emergencies, schoolcancellations, field trip announcements, report card release dates and othernews bulletins, as well as a medium for ordering yearbooks, making donationsand allowing parents a look in on faculty and staff.The local soccer team canuse their App as a way to maintain and track schedules for practices and games,update rosters, centralize rules and policy information and allow teammates tocommunicate.Larger organizations such as retail stores can allow for pre-ordersthrough their app, as well as sale announcements, customer feedback and otherinformation exchanges and communications.Many smaller organizations andbusinesses tend to shy away from developing an iPhone app out of fear that itwill be cost prohibitive.This fear is allayed in part due to the fact that asimple and basic App can be developed quite quickly and affordably.Sub $2,000Apps are not at all unheard of, and sometimes an App can be had for much less,such as if the business owner is able to make a connection with a localuniversity or technical school.If readers are able to extract anything fromthis information, it should be the fact that there is no need to stay out ofsuch a potentially beneficial space as is offered by iPhone Apps due tounfounded fears or concerns.The space is simple to occupy, and if you choosenot to partake, you can be sure that your competition will soon have a presenceof their own if, that is, they havent established one already.
Digital,Marketing,Missed,Oppor