Internet,and,Sports,Marketing, marketing Internet and Sports Marketing Meet Social Media

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Being a multi sport town, Boston has a luxury that otherstates dont Boston sports fans have to admit theyve been spoiled over the lastdecade.The Red Sox, Patriots and Celtics have all won championships, and eventhe Bruins have made it deep into the NHL playoffs. Growing in parallel withthe success of Bostons franchises has been fan interest and excitement.Thanksto the advent of social media, the fan noise has grown even louder and becomeinteractive at the same time.  Accordingto the Boston Globe, the Celtics are using social media and Social MediaMarketing to increase their profits and increase brand awareness with fansworldwide.Through an app called GameTime Live, scores, fan interaction, blogsand tweets are just a few of the features being used to drive users toCeltics.com The Celtics have four hundred and fifty thousand Facebook fans andtwenty-two thousand Twitter followers.  Althoughsocial media is a powerful tool to market and brand teams and gain supportbeyond the walls of stadiums, there can be negative aspects to it as well.PaulPierce, the Boston Celtics player captain, recently got into a bit of acontroversy over a tweet he made that bragged about a Celtics a victory.Thewords found on his tweet, Anybody got a BROOM? referred to a possible four-gamesweep of the Celtics over the Orlando Magic, as the Celtics had just gone up2-0 in the series. Pierce would later deny tweeting this explaining thathackers broke into his account.Fortunately for Pierce and the Celtics, theywould win the series against Orlando and advance to the NBA finals. If socialmedia is this powerful for one American sports team, imagine its potential toreach audiences via the currently ongoing World Cup. According to ABC news, in2010 social media has exploded in soccer.Due to limited access for some onbroadcast television and different global time zones, many supporters havejoined their countrys crusade online. There are dozens of blogs, hundreds ofwebsites, and many live streams available some through mobile apps alldedicated to soccer teams.Foursquare, a location-based social networking site,allows mobile users the ability to check-in at various venues for points and badges.They have partnered up with CNN to tap into locations of World Cup globalviewing parties. This app is also being used to link attendees between the tensoccer stadiums located thousands of miles apart in South Africa.Some of theplayers are connecting to supportive fans though their Twitter pages. Thisopens up the possibility of other applications jumping into the arena ofsporting events.Event marketers or vendors at or nearby scheduled events coulddesign an application announcing their product or service at a discount to fansby showing their game stub.Downloadable content applications could be createdby marketing firms to deliver exclusive content for a fee.Marketers of sportsteams or sports charities could be compensated by designing an application thatgave away signed game material.There are endless combinations of applicationsand marketing opportunities available. What will effective social media looklike for big games like the NBA finals and World Cup Soccer?Currently, popularkeyword high on Google Trends list include: German national anthem, Germansoccer, and Germany World Cup.Famous soccer players such as Robert Enke, LusaPadolski, Miroslav Klose and Mesut Ozil rank high as well.As more peopleconnect in real time globally, the more soccer viewing and interaction forevents like the World Cup will take place.Social media site Mashable has aTwitter directory list, which fans can follow for the month long soccer tournament.Twitterhas its own Top Tweets list for the World Cup too. The more following takingplace, the more communication between the fans of soccer, basketball or anysport can exist.This gives marketers of the sports or sport related offerings aspecialized audience to talk to.Facebook and Twitter are getting moreconvertible with combining advertising and user input on their sites, and Appleis preparing apps creators for richer ad delivery through iAds.Dedicated fansites such as Lego Click Community boards already have ways for their fans toclick and interact and its only a matter of time before more sporting fanaticsget in on the action. In the NBA Finals, Twitter also has taken advantage ofits platform through the use of  http://twitter.com/CELTICSvLAKERS.This allows fans the chance to viewhighlights of the game, view a press conference or interact with NBA.com topost their opinions on wholl they think will be the series most valuable player.Fans can also share their historical data with other fans.Topics range fromdraft statistics to trends for winning a particular game in a series and manymore.Sport provider ESPN, along with sister network ABC, offers a real timeplay-by-play twitter feed for fans to follow along with. Sports fans should getused to the new landscape involving not just their remote control and comfycouch.Social media aspects are mashing together with online and mobiletechnologies to heighten and enlighten a fans experience.