Digital,Marketing,and,Free,iPh marketing Digital Marketing and Free iPhone Apps
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
First introduced in early 2007, Apples iPhone has since soldover 30 million units.Populating these 30 million iPhones are well over 200,000apps available in Apples app store.While discourse continues over the ability ofdevelopers to get rich off of even a very successful app, there is a constantstream of free applications flooding the app store.What would motivate adeveloper to spend time and money on a title only to give it away for free?Well, in some cases these apps are developed as a sort of exercise.Developersmay want to test certain technologies or simply get their feet wet on thedevelopment and publishing process. However, most of the time these free appshave costly development cycles that must generate at least some return on theinvestment.In order to remain free to all who wish to download them, and stillhave a chance at becoming profitable, these apps become what are known as adsupported, where small ads are steadily featured on screen while the app isbeing run.These ads provide revenue to the developer and have quickly become abillion dollar business.In terms of Internet Marketing, or Online Marketing ingeneral, ads offer a reliable way to balance the costs of delivering contentwithout directly charging the consumer and this methodology has carried overto the realm of iPhone apps.In this article we will examine an advantage ofmaking ad supported iPhone apps and discuss why this may be a wise choice formany developers. Availability ven with over 30 million units sold and200,000 available apps, the simple fact still remains that many users willnever purchase an iPhone app.These users are interested in apps and use themoften, but find enough functionality in the available free offerings.Even thosewho purchase many apps are still always on the lookout for the next great freeapplication.Simply put, anybody who uses apps has their eye on the freebies.Thisreluctance to make a purchase is absolutely something that can and should beleveraged.Lets say you are a small development company, and you have made anapplication that reminds people of certain events with a personally chosensound clip.The application is well made, easy to use and has done very well infocus group testing.Still, the developer has a legitimate fear that the appwill be skipped over for a free offering if they decide to charge.Instead ofrisking not being seen, they decide to make their app ad supported. Choosing togo free immediately offers several advantages, most of which revolve aroundincreased availability.First off, it will be much easier to get your app in thehands of app reviewers if you make it free.There can sometimes be issues withgetting the app into the hands of reviewers due to promo codes expiring, giftcodes not working properly and other logistical issues.If the app is free, anyreviewer in the world can grab and, review it, and help move units. Beyondreviewers, the general public will be much more likely to acquire your app ifit is free. As mentioned, there is a large subset of iPhone users who nevermake the leap into purchasing an app, but download many free offerings.Gettingthe app onto as many iPhones is the ultimate goal with any developer, and withad supported apps this becomes much easier to achieve.In the end, it will be upto the developer to decide which approach makes the most sense for them.However,when faced with the option of selling several thousand apps at one to threedollars each, or several hundred thousand apps for free with constant adrevenues coming in, the choice becomes an easier one to make. Article Tags: Iphone Apps
Digital,Marketing,and,Free,iPh