Convert,Clients,Like,Pro,Steps marketing Convert Clients Like a Pro: 5 Steps to Turning On-the-Fence
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal.dotm 0 0 1 576 3286 bridgetbakermojo 27 6 4035 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:12.0pt;font-family:"Times New Roman";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}Convert Clients Like a Pro: 5 Steps to Turning On-the-Fence Prospects into High PayingClients As a coach, Im sure you talk to a lot of people about whatyou do. You network, you have one-on-one meeting, you offer free sessions. But,its hard to get people to sign up. Does your conversion rate match the amount of time, energyand money investing in all this talking? Its not you or your coaching service. Rather youre notsaying it in the right way. To inspire people to take action theres a veryspecific sequence of events they must experience before they will take thatstep into change. See + Feel + Hope + Believe + Inspire = Step into Change This formula can be used in any form of your marketing: feelsessions, one-on-ones, and written marketing materials. First off, your prospects need to see theres a problem. Weoften dont recognize a problem until someone points it out. Here is where you have to identify you who you work with andexactly what they are going through. Be specific. How does the challenge theyare experiencing affect their everyday life? Draw a picture here so they cansee the challenge. Once they see there is a problem, they have to feel the painof the situation. Since change is uncomfortable and we resist it, if we arenumb to the pain or comfortable, theres no reason to change. Your prospectsmust feel the pain they are experiencing before they will change. Its simple,the pain of change must be less than the pain of staying the same. Then, andonly then, will they take the next step. Ask them about their situation. How does it affect them?What does it stop them from achieving? What will happen if they didnt makethat change? Dont worry. You wont leave them feeling that pain. Thenext step gives them hope. Hope is an important element because it allows themto see it doesnt have to be this way. It can be different. To help plant hope, talk about the benefits you offer. Whatwill they be able to do differently? What will they get? What will they be ableto achieve? These are usually direct answers to how their challenge isaffecting their lives. Once the seed of hope is sown, they must now believe it ispossible to make this change. If they dont believe it, they will never bemotivated to take the next steps. At this point, you want to offer a fewexamples, case studies, testimonials of other people. Once they believe, theywill say, if others can do this, maybe I can too. Now, youve got them to see theres a problem, to feel thepain of that problem, youve planted the seed of hope, and helped them believethey can make this change. But, youre not done yet. Here is perhaps the mostimportant point that is also left out the most. At this point, your prospectsarent sure what exactly to do. To move into action they have to know what todo. Otherwise, theres no change. Here you inspire them into action, by tellingthem what to do. This is your Call to Action. This needs to be very specificand very simple next steps. Your Call to Action can be saying yes and signingan agreement, or to give you a call, or to sign up for your newsletter. Youhave to know what you want them to do, then ask them to do it. This is a very simple 5 step formula that your prospectsmust go experience to one degree or another. Once you guide people through feelingeach step, your on-the-fence prospects will gladly turn into highly motivated,high paying clients.
Convert,Clients,Like,Pro,Steps