Key,Issues,faced,Wine,Market,a marketing Key Issues faced by UK Wine Market assignment help and essay

Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;}From the situational analysisearlier done by the assignment help and essay help team, we find that there arethree key issues, which is being faced by the wine market in UK. Decrease insales for assignmentwriting by essay help expertsFirst key issue is that the consumers are not buying more wine. This is resulting in the decrease in the volume salesof wine in UK market. The three main reasons identified from the situationalanalysis are that people are spending less on discretionary items like wine,because of the lower disposable income assignmenthelp. The recession and current unemployment has resultedin the decrease of disposable income. The other big reason is the negativepublicity for drinking wine. It has two aspects to it, first is the warningsgiven by the health ministry and the negative PRassignment help done in termsof ‘Binge Britain’. Both have resulted in the decrease in custom essays wine sales. Unlike other spirits, wine finds feweracceptances in the younger population because of the Assignment writing lack of promotion and branding assignmenthelp. In addition, the price of wines is a major barrier,which has to be overcome by the wine manufacturers. Consumers arenot trading up by myassignmenthelp.comSecond keyissue is the hindrance in trading up the consumers to buy greater qualitywines. The   better quality wines aremore expensive Assignmentwriting  than the lowquality assignment help. Therefore, ifthe consumer upgrades himself to the former category, the result will beincrease in the value sales customessays for the wine manufacturers and these firms will beable to beat the Help with assignment recession blues. The two main reasons for theproblem faced by the firms are the deep discounts by the supermarkets and thelack of experimentation from consumers. Due to the ongoing recession,supermarkets who have higher bargaining power on account of their large salesvolume and dominance in the distribution channel, are selling wines atpromotion pricing. They are giving discounts on mid and high priced Help with assignment wines. Discounts are in form of volume discountsmeaning consumers can buy more at the same price. This tactic has resulted inthe increase in the sales volume but has hurt the pockets of wine manufacturersas the sales value has decreased Assignment writing . The other reason is that the consumer generally areloyal to certain brand and are reluctant to switch to another wine product customessays, which results in realization of lesser sales value.The underlying reasons could be the poor promotion of the product and the lesseducation and information about the product in consumer segments assignment help.Threat fromCompetitors by assignment help research teamThird key issueis the threat from the competitors. Competitors like beer and dark alcohol havebeen substitutes customessays for wine. Recently the wine market is facing threatsfrom beer and cider. Beer manufactures are launching a new product essay help, which willcater to the taste buds of female audience. Similarly, pear cider is planningto launch a drink, which would drive away the wine consumers and eat into theirmarket assignment help share. Ansoff Strategies for Jacobs Creek Brand for help withassignmentPernod Ricardis one of the largest distributors of wines in the world. Jacob’s Creek is oneof its flagship brands from Australia. Pernod Ricard is extending Jacob’s CreekRange by launching five new wines on customer demand for Help with assignment wines and lighter style red wines. Any strategy assignment help withoutconsidering the competition will prove to be ineffective. Hence, we look intothe current competitive environment with respect to the Jacobs Creek brand. We see thatcompetitors like Constellation Europe have increased its marketing expense to £3 million above the lineadvertising campaign in 2008 essay help. They also acquired a premium South Africanwine brand, which will increase their capacity and operations. They are tryingto increase the market share and achieve the synergies with the recently assignment help acquired firm. Percy Fox’sBlossom Hill brand was repackaged to attract the women consumer over 35 yearsof age. E & J Gallo is goingfor value rather than volume. Inline with the strategy they will sell less winethrough discount retailers, who sell the product Help with assignment  in promotion assignment help campaigning custom essays. They are also rolling out a male essay help centric wine ‘Redwood Creek’ that is foroutdoor–loving 35-64 year old male drinkers. Ehrmanns a leading distributor offair trade wines is launching low calorie and low alcohol content wine in roseand white wine category. They want to attract the health conscious consumerswho have decreased their spending on wine because of the health issues arisingdue to it. First drinks heavily advertised Mateus Rose range of wines toincrease the sales in summer by targeting 20-35 age-old crowd, as an idealdrink to take along in picnic essay help. Foster’s istrying to restructure its business unit by separating wine and beer, cider andspirits units. They are also planning to sell 36 vineyards and 3 wineries. Inaccordance with the situational analysis, Jacobs Creek must follow thefollowing Ansoff Strategy for marketing assignment help(Ansoff, 1957).