Beginner,Guide,Search,Engine,O marketing Beginners Guide to Search Engine Optimization
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Today,theinternet is largely responsible for the tremendous success,or absolute failureof a business.It affects companies of all shapes and sizes.If a businessaspires to succeed,it must reach out to the millions of people who surf the webdaily.As owners realize this fact,they replace traditional advertising methodswith the complicated entity of Internet Marketing.Many online advertisingtechniques exist,and the best campaign will utilize most of them.Still,perhapsthe most effective strategy is to try to place at or near the top of majorsearch engine results for relevant keywords,a process known as search engineoptimization.Not only does this enable interested users to find the business,butit increases perceived credibility as well.This article provides a basicoutline of SEO and explains how individuals or businesses can positively affecttheir rankings in major search engines.Step one Keyword Research:This is thefoundation of any search engine related campaign.An optimizer must decide whichkeywords he would like to target.Never play it by ear,or assume the publicfrequently searches for a given term.Proper SEO relies on solid research and anorganized approach.Begin by using one of the many keyword tools available,suchas the Google AdWords Keyword Tool,to generate a list of applicable terms alongwith their average search volumes.Next,sort the data by average search rate,andselect a number of highly searched,yet relevant terms.These will be yourcandidates for SEO.The final number of words chosen depends on the size andresources of the business.How much time will be spent on SEO? How quickly mustthey see results? The more resources and time a business has,the more keywordsit may choose to target.Step two On page Optimization:Once the optimizerchooses a few relevant and frequently searched terms to target,he mustincorporate them into his web site design.Professional SEOs have discoveredthat search engines put more weight on keywords when they appear in certainpositions on a page.First,try to include keywords in the domain itself.This isoften only an option for fledgling businesses that do not have well establishedsites.Most established businesses may need to forgo this valuable option.Still,thesecompanies do have control over the extended URLs that mark each page of theirsite.A clear,well organized,keyword rich URL (beyond the domain) will helpsearch engines determine what the page is about.Any site manager with URLs thatcontain randomly generated letters or numbers should change that immediately.Next,addkeywords to the title tag of each page,though avoid repeating the same titlefor multiple pages of a site.Although the title does not appear on the pageitself,search engines consider it an accurate description of a sites content.Itwill also show up in the search results,influencing whether or not a userdecides to visit the site.Similarly,meta descriptions appear on search results,influencingusers.However,these descriptions have no SEO placement value.The optimizershould also be sure to include keywords in the body of a page,especially inheadings.However,avoid keyword stuffing,as search engines may consider that asign of spam or manipulation.All of these techniques will help search enginesunderstand what the site is about,and place emphasis on the chosen keywords.Stepthree Off page Optimization:Once the search engines know what sites are about,theyneed to rank them by importance.After all,many sites contain the same keywords,orsimilar variations.Currently,the importance of a page is largely judged by thenumber of links around the web that point to that page.Off page optimizationconsists of expanding the network of sites which link to the optimized page.SEOsshould utilize social media,article marketing,press releases,and other tacticsto aid their link building efforts.Successfully following this outline willgreatly benefit a company.Those seriously interested in SEO will find plenty ofinformation around the web about the complexities of search engine rankings.Ifa business achieves page one resultsComputer Technology Articles,it will noticea significant increase in traffic and conversions.
Beginner,Guide,Search,Engine,O