Twitter,and,Facebook,Why,are,t marketing Twitter and FacebookWhy are they Essential to Your Business
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Twitter,Facebook,and other Social Media Sites are beneficialto your business because they:(1)Makebranding easy Customize your brand by creating a page that perfectly expressesyour companys identity,and read and respond to what others are saying aboutyour brand.This is valuable for Internet Marketing.(2)Allow for leadgeneration Connect to prospective customers by linking them to your businesssconversion points on the web.(3)Reach new customers Utilizing Twitter,Facebook,andother social media websites allows you to reach a world of customers that youotherwise would not have.(4)Potential for viral marketing Social networkingsites allow your business to spark discussion and promote yourself throughword-of-mouth.(5)Likelihood of client retention Customers feel more involvedwith your business and brand if they can interact with humans on the other end.Socialmedia facilitates this exchange in real time.Branding Facebook can be a greatresource for generating brand awareness.Facebook is becoming popular amongstvarious age demographics and can be a create interception point for buildingyour relationship with you consumers and prospects.Customer Engagement UsingFacebook applications can be a great way for communicating promotions,contestand events.Again,it is another interception point that can be leveraged toentice consumer engagement with your brand,your products or your service.DriveWeb Traffic Facebook can act as a portal point for driving traffic to your siteand other online properties.Along with Search Engine Marketing and othertactics,it certainly helps.Reputation Management can be a useful tool forseeing what users are saying about you and your brand.In addition your Facebookprofile can now be indexed in the search results and as a result can provideanother favorable listing in the organic search results of the engines.NewCustomer Acquisition Facebook provides an opportunity to find consumers youmay have not otherwise discovered.Lead Generation Similar to the previouspoint is that Facebook can act as another potential lead gen tool that can beused to qualify leads.Reviewing potential prospects profiles may help you builda relationship with your prospects and aid in the lead generation qualifyingprocess.Client Retention - provides another potential interception point tobuild the relationship with your consumer.Access to the social world and itsinherent value;aka the cool factor You never know who is using Facebook.Considerthe following scenario:a potential prospect could be doing research on yourbrand or organization and may use Facebook to see if you have a presence there.Thenthey see that you have a Facebook profile and see a number of positive postsabout your brand.This in turn can shape their perception and could end up beingone of many deciding factors as to why the prospect selects you over anothervendor.The perception that Facebook is IN and the fact that you are using Facebookcould help influence their perception of your brand.The Viral Effect Facebookallows you to take word of mouth to a whole new level.Nothing attracts a crowdlike a crowdHealth Fitness Articles,and Facebook is attracting quite a crowd;500million as of this month.Feedback Mechanism Using Facebook and the variousapplications available can help you understand consumer behavior based on thesharing of content and commentary on the social networking site.Build BusinessUse Cases Facebook can provide you with an opportunity to build successfulbusiness cases as you target specific vertical markets with specific businessobjectives.
Twitter,and,Facebook,Why,are,t