Paid,URL,Inclusion,Part,The,In marketing Paid URL Inclusion Part (1)
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The Internet involves search engines, some ofwhich offer "paid inclusion" whereby you pay the specificsearch engine an annual fee for your web page to beincluded in their index.A search engine that offers a paid URLinclusion uses an extra spider that is programmed to index the specific pages that have been paid for. All search engine already has an automatedprogram generally called a "spider" that indexes all the webpages it locates online, and it does this for free. Your web page will eventually be indexed by all Internet search engines, as longas the spider can follow a link to your page. The only issue is,then, how quickly your page is indexed.The difference between thespider that indexes pages for free and the spider thatindexes only pages for a fee is speed.The annual fee for paid URL inclusion centres isnecessary to keep your pages in the search engine's index.If you go the road of paid inclusion, you would have knowthat at the end of the pay period, on some search engines,your page will be pull out from their index for a periodof time.It's easy to get mixed up about whether you would benefitfrom paid inclusion since the spider of any search enginewill afterall index your page without the extracost. There are both advantages and disadvantages to paidURL inclusion, and it is only by weighing your pros andcons that you will be able to decide whether to fork outthe extra cash or not for a paid URL inclusion.Some of the advantages are the rapid inclusion and quickre-indexing. Paid inclusion means that your pages will beindexed rapidly and added to search results in a very shorttime after you have paid the fee.The time difference between the regular spider and the paidspider when will they index your pages is a matter of months.The spider for paid inclusion normally indexes your pages in a day or two. Please take note that if you have no incoming links to your pages, the regular spider will not able to findthem at all.Furthermore, paid inclusion spiders will return back to yourpages often, sometimes even on a daily basis. The advantage of this is that you can update your pages regularly to pickup the ranking in which they appear in search engines, and thepaid URL inclusion spider will show that result in a subjectof days.First and foremost for the disadvantages, it will be the cost factor issue.how relevant the cost factor is will rely uponyour company.Another important disadvantage is the limited reach of paid URL inclusions. The largest search engines, Google, AOL, and Yahoo, do not have the paid URL inclusion service. Which means that the search engines you choose topay an inclusion fee will amount to a small fraction of thetraffic to your site on a regular basis.Google usually updates its index every month, and there isno other way you can quicken up this process. You will have to waitfor the Google spider to index your new pages no matter howmany other search engines you have paid to update theirindex daily. Do note that it is only after Google updatestheir index that your pages will show up in Google, Yahoo,or AOL results. Article Tags: Search Engines, Paid Inclusion
Paid,URL,Inclusion,Part,The,In