Selecting,Search,Engine,Optimi marketing Selecting a Search Engine Optimization Company (Part 1)
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A Search Engine Optimization Company can be a pricelessasset in your Internet marketing campaign. They specializein knowing how to elevate your search engine positions,Supervising those positions on the recurring basis, andaltering their strategies to account for unfavorableresults in any given month. Since this takes a lot of time,hard work, and expert knowledge, it can be in your bestinterest to go to an outside resource rather than try toretain high search engine positions on your own.However, like all business, there are good companies andthere are lemons. Knowing the correct questions to ask andthe criteria to look for will help you in selecting aninexpensive, effective search engine optimization company.When looking at different companies, start on by consideringthe method they use to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesepractices abuse most search engine policy, and in theworst case scenario, will only get your website harshlypenalized, if not removed entirely from a search engine'sindex.A cloaked page is a page that is created which is not visibleto the regular visitor to your website. The cloaked page iscoded to spot a search engine spider and redirect them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesmake use of the same concept, but often reside on a completelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will eliminate yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thismethod!Another important element is to get an assurance that thecompany you employ will not work with your competitors whilethey are working for you. Obviously, this would fatallycompromise the effectiveness of the search engineoptimization campaign. Be conscious that some companies willutilize the success they achieve for your website to sell theirservices to your competitors. So get your assurance inwriting, and make sure it is legally obligatory.Of course, one of the most important factors you want tolook into is the company's track record of results.However, don't take the company's word for it. They willcertainly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few important questions, and authenticatetheir answers.Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Next, find out what keywords and phrases they are claiminggreat results with. It's easy to get high rankings withunpopular words. For example, the keyword "cat leashes"will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Next, look for good results over an entire site that thecompany claims to have effectively worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Ask for a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a range of different, popular keywords and phrases.
Selecting,Search,Engine,Optimi