Common,Mistakes,When,Supplying marketing Common Mistakes When Supplying Artwork for USB Sticks
Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t
Normal 0 The phrase Garbage in, Garbage out was commonly used inthe early days by computing programmers as a mantra to remind themselves thatcomputers will process whatever data you load into them and return a result.Whether the result it returns is correct or not depends, to a large degree, onthe quality of the data presented to the computer. The expression can be applied equally to many other walks oflife including the print industry. If you print an item using low qualityartwork, particularly artwork that has been digitally compressed then theprinted results will be very poor. Today most digital cameras and web pages use compressedimages with the most popular format being JPEG (named after the JointPhotographic Experts Group who created the standard). JPEG images are typicallycompressed to a ration of 10:1, in other words as much as 90% of the imagecontent is removed or lost during the compression process. This process isknown as lossy and as the name implies when an original image is convertedinto a JPEG file many of the original elements of the image cannot berecovered. To the naked eye, particularly when viewed on a web page, there willbe no perceptible difference to the image pre and post compression. Compressed JPEG image files are ideal for web pages becausethey are smaller and therefore load more quickly but they are rarely suitablefor print work because the printers will be unable to create sharp images,crisp lines or graduated colours. If you try and use a JPEG image to print a memory stick thenthe end results are likely to be blotchy and blurred and most professionalsuppliers will simply reject the artwork preferring instead not to produceinferior products. When ordering printed memory sticks its recommended that yousupply artwork in one of the following formats: EPS (Encapsulated Postscript) TIFF (Tagged Image File Format)RAW (Raw Image Formats)Vector File FormatsThese image formats will allow your logo, design or artworkto be rendered properly, printed correctly and printed to sharpness you wouldexpect. What you cannot do is take a poor JPEG image (that you have for examplesimply grabbed from a web page) and convert it to an EPS file. If in any doubt talk to the suppliers designer or get yourdesigner or design agency to talk directly to the suppliers designer. Its worthspending the time in the early stages of your order to get it right rather thanbe disappointed with the results when the printed memory sticks arrive on yourdesk!
Common,Mistakes,When,Supplying