How,EcoAllene,Can,Stimulate,Sa marketing How EcoAllene Can Stimulate Sales of Personalised Pens
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Personalised pens have always been a firmfavourite amongst promotional gift buyers but never moreso than at themoment. There are two main reasons for this:Recessionary pressures have driven down prices across the business giftindustry as marketing budgets are cut. In addition, there is a trendtowards cheaper promotional items and personalised pens certainly fallinto that category. There has been a drop in demand for the moreexpensive promotional products, such as, clothing, stress toys, mugsand mousemats and this has helped stimulate demand for plasticpersonalised pens.Companies are under increasing social pressure to demonstrate theirstance on issues such as corporate & social responsibility, fairtrade, equal opportunities and environmental sustainability. The lattercategory has helped drive sales of recycled promotional products and inparticular, recycled plastic pens because of their low price point andthe bewildering choices of style and function currently available.However, there is an increasing credibility problem with recycledproducts as false claims abound about the pedigree of the recycledplastic used to mould them. Lack of legislation and official monitoringhas certainly not helped and consequently there has been littleincentive for large institutions to get behind projects to produce aform of plastic material that is truly post-consumer and verifiable.However, Tetra-PakTM and The Lecce Pen Company have changed all that bydeveloping a revolutionary new material from recycled drinks cartonsand they have called it 'EcoAllene'. Many products are now beingmoulded from this material, including writing instruments and this newmaterial is proving to be a real shot in the arm for the sales of personalised pens in particular. There are three main reasons for this:The material is fully post-consumer as it is manufactured from drinkscontainers that have been collected from waste disposal sites. It is a fully certified and verifiable material, backed up by two world brand leaders.It is the material used in the manufacture of the first-and-only trulyrecycled ballpoint pen refill present in several new personalised penson the market.Despitethe downward trend in overall sales for promotional items many businessgift distributors are capitalising on the sales potential of this newand revolutionary material, EcoAlleneTM and consequently this ishelping to create demand for finished products. Personalised pens loomlarge in this area and with many more exciting new product emerging bythe month it is providing a welcome ray of light to a beleagueredpromotion's industry. Article Tags: Personalised Pens
How,EcoAllene,Can,Stimulate,Sa