Connect,with,your,customer,The marketing Connect with your customer? There's an app for that.

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}Your client wants a Facebook or iPhone app to add to their overallmarketing portfolio. Interactive marketing isn’t new, but it has expanded andbecome more content driven since the explosion of the social networks and smartphone. Clients want it, and you’ve got to figure out how to get it, and get one that meets the client’sneeds. Where do you start? Social network and smart phone markets have savvy users thatvirally spread new trends overnight, as well as have platforms that providelong-term impressions. In applications, quality REALLY matters. Whenquality is lacking, the likelihood of clients getting a return on theirinvestment becomes slim. Application marketing has to stand out; the socialmedia and smart phone audiences are very opinionated, and those opinionsmatter.  If the application is boring,ineffective, or poor, word spreads like wildfire. Your application has to beoutstanding and entertaining in orderto spread virally in a positive manner. On top of that, application developmentis not cheap, and therefore a simple mistake can be quite costly.So here you are, a Marketing Manager or in a similar position,wondering where to begin. Your first thought might be to go online and searchthe web for application developers. Hundreds of results pop up and you have noidea which one to choose. Your first question has now blossomed into a myriadof questions that need answers. Begin finding answers by asking these questions first:  How much should an application cost? How interactive should the application be? How will this application fuse with our current web presence? Which platforms really fit the target market? How can I trust that whoever I choose will deliver on all of their promises? How will I be involved with the development process?  Are they able to launch the application when I need it?Still feeling overwhelmed? Try these tips to get you further alongin finding a solution: Start by vetting several applicationdevelopment companies that have launched successful projects on the platform(s)you are targeting.Contact the companies that you have targetedand check out both their interest in external projects and their currentworkload/schedule.Send out RFP’s (request for proposals) to thetarget companies that are interested in working with you. Quality proposals will include detailedconcepts, budget information and team make-up and platform qualification certification.The returned proposals should give you an ideaof product quality, integration, pricing and schedule.·        Meet the 2 or 3 best teams in person and do anindependent evaluation of their team/staff.·        Select the best match for your projectWhat are you going to do next? If application and interactivemedia are not your area of expertise, this is where things can get complicated.Now that you’ve researched your questions about interactive media, youshould be able to confidently outline your wants and needs to an expert.  It is in your best interest to have an experton your side to manage the development to obtain the results you want. Have more questions? Email, twitter, or contact us throughour website at www.doultongroup.com. Nomatter how big or small your questions regarding interactive media--we'll helpyou get answers. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}TheDoulton Group, LLC: - Smart phone applications, social media interactiveapplications, massively multiplayer experiences, hand held device or the big 3gaming consoles; we are a company that helps you design, develop, manage andmarket your interactive portfolio.