Legal,Marketing,Ways,Make,Your marketing Legal Marketing: 5 Ways to Make Your Firm Bios Stand Out Onl

Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t

@font-face { font-family: "Times New Roman";}@font-face { font-family: "Calibri";}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }table.MsoNormalTable { font-size: 10pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }WheneverI begin working with a new firm, one of the biggest challenges my team and Itackle (once the branding and positioning has been determined) is collectingand refining the firm biographies. Inevitably all of them will be formatteddifferently, many will contain out of date information and none of thephotographs will have been taken by the same photographer. Sound familiar? But,in truth, firm bios need more than just organization to help them support yourmarketing and business development. They need to grab a client (or potentialclient’s) attention, convey your expertise and personality, and help you standapart from the millions of other attorneys out there. Here are five ways to dojust that.Name aleader.Beforeyou embark on revamping your firm bios you have to be committed to keeping themstreamlined and relevant. The best way to ensure that bios stay on track is tocharge one person with the task of organization and upkeep. Be it a marketingdirector, administrator, secretary or even receptionist, identify someone totake charge of the project and keep it going. By placing responsibility on oneperson you eliminate the possibility of slipping back into old habits and giveeveryone a point person to communicate with.Beconsistent.Creatingconsistency with your firm bios is a project, but one that can reap truerewards for your entire firm. So how do you go about it?The first step in a revamp is tocreate a questionnaire and use existing bios to fill in the information. Thensend those questionnaires back to each individual attorney so that they canfill in any blanks or update outdated information. Finally, pick a format andstick to it. In what order do you want to present the information? Will you putdates on Bar Admissions? Undergraduate information before JD or vice versa?Will you separate membership listings in charitable organizations fromprofessional organizations? All questions you should consider and make a finaldecision on.Givevisitors options.One ofthe most effective ways I’ve seen of treating online attorney bios is to havetwo distinct ways to view the information. One with simply the basics (contactinfo, education, practice areas, bar admissions), and one with an extended view(narrative paragraph, community involvement, publications, etc…). This not onlykeeps bios clean and orderly, it gives visitors to the site a quick hit ofinformation and an option to click a “more” button if they’re so inclined. Youshould also always give people options to print, e-mail and view as a PDF ifpossible. It encourages potential clients to keep your information on hand andshare it with others.Have agreat photo.Look atyour headshots. Do they look like they were photographed by the same person?Are they outdated? If you answered no to the first question and yes to thesecond, you may want to look into investing in some new photos. Neverunderestimate the power of a strong headshot. Another option to consider when havingthe entire firm photographed is breaking free from a standard headshot. Browseother firm websites for ideas, then apply them to your own attorneys. Manyfirms today are thinking outside the box when it comes to photography, havingtheir attorneys photographed full-length, in groups or even with props. Withthe right idea and the right photographer it’s very possible to create imagesthat are interesting AND professional.Showyour personality.There arelinks all over the Internet to attorneys (one I can think of off the top of myhead) who have gone creative when it comes to writing bio copy. It may not beyour cup of tea, but it certainly helps them stand out…and get some attention.You don’t have to go humorous, especially if you belong to a more conservativefirm, but there’s absolutely nothing wrong with showing a little personality inyour bio. I can guarantee that readers would much rather know what you’re doingright now and what you’re passionate about when it comes to your practice thanskim over a long list of memberships and cases. Thebiggest change you can make? Know your audience and speak directly to them—andthat goes for each individual attorney. That, in combination with a unifiedlook and feel, will elevate your website bio section from reference point tomarketing opportunity.