Portable,Displays,Vs.,Traditio marketing Portable Displays Vs. Traditional Trade Show Displays: Which
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Traditional customized trade show displays are known for making a strong impression. In the past, portable displays were considered inferior because they didn't have the eye-catching design, and simply couldn't compete with their larger cousins. Today, however, times have changed. Portable displays are now the absolute equal of any trade show displays - and in some cases, they are superior. Only by learning about the positives and negatives of each type of booth can you make the best choice for your company.Question 1: PortabilityOne good place to start comparing these two types of booth is by their portability characteristics. Portable displays are obviously designed to be mobile. They are made to be set up by two people at most, and many can be easily erected with just one. Although conventional trade show displays are still less mobile, they have become much easier to set up over the past few years. Although not classified as fully designed for portability, they have borrowed a lot of technology from portable exhibits. Even conventional designs are now lighter, easier to set up, and much easier to transport.Ultimately, then, the question comes down to how mobile you'd like the exhibit to be. If you will be setting it up unaided, your best bet is probably a unit designed for easy setup, and probably not a conventional display. If you have two or more people available for setup, virtually every option will be available to you. It then becomes a question of what's most important for you. If you're particularly keen on having an easy setup and takedown experience, keep that in mind as you consider the rest of the questions to guide your choice.Question 2: UsabilityConventional exhibits have always had more utility than their highly mobile cousins. It's much easier to attach product shelving to a traditional booth, and may not even be possible with some highly mobile units. Traditional exhibits tend to be stronger as a whole, and much more able to support things like electronics and other equipment being placed upon them. If your company intends to use any of these elements in its exhibit, you need to consider carefully before choosing something designed to be mobile. Although it is easier to move it, you might be restricted as to what you can actually use with it once it's up. Question 3: Wow FactorThis last question is often the most difficult for companies to analyze. It's usually simple to decide whether portability or flexibility is your primary concern, and therefore understand whether a mobile exhibit or conventional unit is your best choice in that respect. When it comes to judging pure design impact, it's much less simple because it's subjective. The best way to get an answer is by considering the nature of your industry.If you're in a cutting-edge field where science and technology are considered paramount, you will want an exhibit design to match. This type of design can be found on conventional trade show displays designed by forward-thinking companies, but it may be more easily found in a portable unit. However, if your industry prefers a large exhibit over one that's the highest tech, you'll find a traditional unit to be your best choice. The additional flexibility and strength will outweigh the slightly more difficult setup.Putting Together A Great UnitThe ultimate way to create a great display is by working with a company that shares your vision. You won't be able to create your unit entirely on your own, so start the partnership early and build a relationship with a company you trust. They'll help guide you through tough decisions like the choice between a mobile unit and a conventional booth.
Portable,Displays,Vs.,Traditio