Online,Surveys,Effective,Tool, marketing Online Surveys: An Effective Tool Which Is more beneficial i


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Online surveys arealso a useful tool to obtain feedback from your employees, for example after aconference they attended or after a training session. Finally, web surveys canbe used to ask prospective clients a series of questions before you providethem with services. With an online survey you eliminate the delays forprinting, mailing and data keying. Results are received in hours not days, andthey are ready in a database for analysis. A type of survey known as an intercept survey is more andmore prevalent. An intercept is a mechanism by which certain web site visitorsare invited to participate in an online survey. By combining an online surveywith an intercept, it is easy to find a target audience that should be invitedto participate in the online survey.  The interception of website visitors can occur only oncertain specified pages of the web site, so that only visitors who have viewedparticular pages are invited to participate. Furthermore, other parameters,such as, the amount of time spent on the web site and the number of pagesviewed on the web site can be used to invite only the participants that aremore likely to participate in the web survey. Benefits of Online Surveys: Conducting phone or in-person interviews iscostly since you needto pay wages to those you hire. Direct mail and paper questionnaires are alsocostly; besides printing costs, you'll need to pay for postage.  Online questionnaires can be designed with advancedfeatures that streamline and personalize the survey experience for yourrespondents. For example, branch logic allows you to send the respondent downspecific "branches" of questions based on his or her answers toprevious items. This all but removes questions that are irrelevant to therespondent. Cost-efficient, quick fieldwork possible, easy handlingeven for larger sample sizes, longer questionnaires (up to the length ofCATI-questionnaires) possible, international projects can be co-ordinatecentrally, certain special target groups can be found more easily,multimedia-based contents can be shown. Online Surveys V/s Traditional Methods: Traditionally, surveys were conductedface-to-face by individuals. Today, many surveys are conducted over thetelephone. Response rates and accuracy for one-on-one surveys are very highrelative to other approaches. However the major downside to conducting personalsurveys the expense. Direct mail has also beenused to gather survey information. Respondents are mailed a survey form andencouraged, often through some form of reward, to complete the survey and dropit in the mail. The benefit of direct mail surveys is the wide audience ofrespondents they can reach. The disadvantages includevery low typical response rates and the inability to provide ancillaryinformation if a respondent is unclear about exactly what is meant by aparticular question. Also, the responses must be converted from paper to adatabase for analysis, which can be expensive and error-prone.The Web provides a new medium for surveys that can beextremely effective, and offers advantages beyond personal interviews andtele-surveys. Online survey technology can provide most of the benefits ofone-on-one surveys while leveraging the Internet to dramatically reduce costs.Online surveys can even mimic the conditional branching capabilities ofone-on-one surveys but without the complexity, providing focused, targetedquestions to different classes of respondents in a way that is completelytransparent to them.

Online,Surveys,Effective,Tool,

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