Packaging,And,Shipping,Tips,Fo marketing Packaging And Shipping Tips For Trade Show Booths Of All Siz
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Trade show displays are meant to be used. They are meant to be taken around the country and set up at as many conventions as your company wants to attend, spreading your company's message to hundreds each time. Yet the process of shipping even the most portable exhibits raises hazards that can be difficult to overcome. As the most impressive trade show booths also tend to be the most fragile, strong protective shipping becomes ever more important. Luckily, it isn't hard to securely ship a stand across the country; it merely requires a bit of forethought and some careful packaging to virtually assure a safe arrival.Tip 1: Ensure That The Packaging Fits The Trade Show DisplaysOne of the most common problems that people experience when trying to pack and ship portable exhibits is improperly fitted packing materials. The most frequent source of problems is trying to fit trade show booths into different packaging from that which is specifically intended for them. Many companies will custom make a packaging system designed to fit one particular structure. This kind of custom-made fitting is generally carved from Styrofoam, or molded from plastic and cushioned. If you've got a highly delicate stand, choosing a custom-made option is probably the best answer. Some companies also provide protective cases of this nature for their pre-made modular units. No matter how you come across one of these, never try to use it with any other type of trade show displays. It is custom fitted to one stand, and using it with anything other than that one will damage both the stand and possibly the case.Tip 2: Protect Your Portable Exhibits CompletelyMany first-time shippers are surprised to learn that bubble wrap is not enough for total protection during shipping and travel. Experienced shippers know that when trade show booths are shipped, they have five main dimensions of protection that are required. First, and most obviously, the unit needs to be protected from blows that might crush or chip edges and bend support poles. These kinds of blows are typically prevented with the use of reinforced corner pieces, which can be fit over most pre-existing corners. Next, one must consider the crush hazard. The severity of this hazard will change depending on the type of portable exhibits being shipped. If it's a pop up unit, the hazard is more intense. For a simple fold-out cardboard stand, it's not much of a problem. The best way to prevent crushing is through the use of bubble wrap, packing material, and strong reinforcement. The advantage of this packing style is that it also protects against the third and fourth hazards: a strong impact to the top or bottom, and a strong impact from either side. With reinforcement and liberal use of packing peanuts, even the most delicate structure can be insulated from possible problems. The final layer of protection is the most simple, yet most easily forgotten: the unit must be protected from the protective materials. Bubble wrap and the like can actually mar the surface of some units, causing costly repairs. Whenever you ship trade show displays, ensure that the actual surface of your trade show booths is covered in simple brown paper. This paper won't damage the surface, and will prevent any rubbing or other marring from becoming a problem. Tip 3: Never Cut Back On Packaging For Trade Show BoothsIf you follow these tips, you'll end up with secure packaging on your portable exhibits. However, depending on your unit, that packaging might not come cheaply. If your company is tempted to cut the packaging budget next time you ship, consider this: what's that packaging cost compared to the price of a costly repair? Instead of holding back, use the right amount of packaging, keep your prized trade show booths safe, and you'll be re-using them for years to come. Article Tags: Trade Show Booths, Trade Show Displays, Trade Show, Show Booths, Show Displays, Portable Exhibits, Bubble Wrap
Packaging,And,Shipping,Tips,Fo