Why,Christmas,Has,Massive,Publ marketing Why Christmas Has Massive Publicity Potential for You!


Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie


Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Times New Roman";}Thistime of year is one of the best opportunities for small businesses to getmassive media coverage.  Why?  Because big companies and governmentorganisations go quiet.  Suddenly, thereis a news void at the big end of town as large organisations go on holiday.  Yet, TV and radio programs, newspapers andmagazines still have space to fill, so journalists begin to look elsewhere forstories. Here’s how to ensure you capitalise on that opportunity: Plana series of media releases for: Theweek leading up to Christmas Theweek between Christmas and New Year Thefirst two weeks of January What’syour angle?  Can you come up with anangle that relates to Christmas?  Great! Ifnot, don’t worry.  Any angle at this timeof year that is of interest to the media’s audience will be considered. Christmasstory ideas.  There are hundreds of waysto tie in to Christmas and the summer break. Here are some examples: Christmasgifts for under $20, $50, $75 etc Hownot to put weight on over Christmas Howto deal with emotional turmoil over Christmas Howto avoid food poisoning Christmaslight safety Smallbusiness tips for tax deductions around staff Christmas parties and drinks Securitytips for the home while you’re on holidays Howto do your Christmas shopping online and avoid the crowds Hangovercures Howto stick to New Year’s resolutions Hotlooks for New Year’s eve parties Implicationsof new laws coming into effect in new year Howto help pets deal with summerETC! Sendit out!  Send it to TV programs, radioshows, newspapers, magazines and online. Hitthe airwaves.  Talk back radio inparticular scrambles for news at this time of year.  Most of the big name personalities and theirproducers also go on holidays, meaning there are fill ins and replacements whodon’t necessarily have contacts in place to find stories – these people can bedesperate for ideas and grateful to you for helping them.  ©2010 Home Biz Chicks

Why,Christmas,Has,Massive,Publ

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