How,Generate,Free,Publicity,fo marketing How to Generate Free Publicity for Your Business Finding a
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-fareast-font-family:"Times New Roman";}Smallbusiness owners are missing opportunities every day to grow their business, bynot harnessing the power of the media. Generatingfree media coverage on television and radio, in newspapers and magazines can beeasy to achieve. Best of all, you dontneed to hire an expensive Public Relations firm to do it for you. It takes only a small amount of know-how andsome confidence to achieve some amazing results. Thebenefits cant be underestimated. Beingon television or radio, in newspapers and magazines can drive thousands ofdollars worth of new business to your door and make you an instant expert inyour industry. So,how does it work? The first key isfinding a newsworthy angle. Heres afour-step guide to coming up with something that the media will findinteresting: * Think about whats happening in the newsright now and how you can become a part of the story. For example, the economy and interest ratesare always in the news. As interestrates rise, media outlets are looking for angles that help their audience cope. There are stories about how to shop on abudget, how to get the best mortgage deal, where to find the cheapestwhitegoods, how to cut your power bill the list goes on. Think of a solution that your businessprovides to people during tough economic times and then make this the basis ofa media release. * Think about current consumer trends. Where are consumers heading? Are they more interested in the environment,saving water (a big one for gardeners in summer), home renovating, selfimprovement, technical gadgets, or social media? Journalists love to be the first with newsabout the latest trends. * Provide a comment. If theres a story in the news that affectsyour business or impacts on your customers, put together some consideredopinions and include them in a media release on the issue. Often, a media outlet will want to feature astory time and again and need a new angle to keep it going. If you listen to talk-back radio, there arecountless opportunities to express your opinion every day. * Make the news yourself. If you have a decent-sized database, run apoll of your clients on issues that relate to your business and then create anews story about it. For example, Irecently saw a Subiaco real estate company conduct a poll on the re-naming ofSubiaco Oval. They surveyed theirsubscribers to see if they were in favour of the new name. The results were included in a story in thelocal paper. The real estate companyonly has a loose connection with the issue, but they made the topic their ownand by doing so, received some excellent free exposure for their business. Onceyou have a great newsworthy angle, the next step is to prepare a press releaseto send to media. Generatingfree publicity is not difficult, complicated or expensive. Its easy to do ityourself for free. ©2010 Home Biz Chicks
How,Generate,Free,Publicity,fo