Text,Marketing,Campaigns,and,h marketing Text Marketing Campaigns and how they Outperform the Traditi
Awhile ago, I got an email from one of the "gurus" I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.To say it floored me would be an understatement.What was worse was a few days later t Automation technologies represent a fundamental aspect of any modern industry. The major types of industrial automation solutions, such as DCS, PLC, SCADA, and MES, are used on a large-scale in process and discrete industries.DCS technologie
Text marketing campaigns are becoming very common place in todays retailand service sectors. From pharmacies to fitness gyms and from furniture storesto pizza parlors, text marketing is becoming a widely used and thoroughly effective marketing tool.Outlined below are the five most important reasons why I believe text marketing outperforms all other marketing methods.1. Low Cost and High Return on InvestmentCommercials, print ads, sponsorship and outdoor advertising can all be costprohibitive for many bar those with lavish marketing and advertising budgets.Text marketing however has such low set up and running costs that campaigns canbe launched and executed for a fraction of costs associated with the moretraditional marketing channels.With the cost effectiveness and high response rates of text marketingcampaigns, there are simply no other marketing mediums out there that can touchit for return on investment. 2. Open Rate and Response RateThe statistics do not lie. Almost 100% of text messages are opened. Mobile coupons andspecial offers sent by text message have a redemption rate of between 5% and15% as compared to 1% and lower for traditional coupons. If you want yourmarketing message or special offer read and used, then text marketing outperforms all others with quite a bit to spare. 3. Intimacy and PersonalizationYour keys, your wallet and your phone - these are the only things that younever leave home without. The mobile phone is probably the most intimate objectthat a person owns in the fast moving digital age and few electronic gadgetshave become as close a part of our daily lives than our mobile phone. Becausemobile phones are such a personal part of our world, this form of mobilemarketing has the potential to create a uniquely powerful impact on therecipient. Text messages can be personalized to the recipient and delivered totheir pockets within seconds; no other form of marketing can achieve this levelof intimacy and personalization.4. Speed and FlexibilityWe now live in the fast moving information age where circumstance andenvironment can change on a daily if not hourly basis. The modern business mustbe flexible and adaptable to keep pace with the change and so must theirmarketing campaigns. As there is virtually no lead time to text messagemarketing, campaigns can be conceived of and delivered to their target audiencein a matter of minutes. Whether its driving footfall on a slow day or clearingstock before months end, the speed of a text message cannot be matched. Textmarketing allows businesses to immediately respond to the events of the day orto a competitors special offer almost instantaneously. 5. Highly TargetedThe days when marketers could send out marketing messages into the ether inthe hope that they would land on their target consumer are over. For anycompany with even one eye on costs its now essential that every marketing andadvertising campaign they run is highly targeted. Marketing messages sent bytext message are sent directly to the pockets of their target market and areopened within minutes and sometimes seconds. In addition to this, as thesesubscribers have already opt-ed in to receiving these marketing messages theyare much more likely to purchase than the recipients of other types ofmarketing messages.Traditional marketing took the carpet bomb approach where as textmarketing takes the sniper approach. As a result of this no other form ofadvertising can compete with text message marketing when it comes to reachingthe most highly targeted audience.Brian Stephenson - Managing Director, Text Republic
Text,Marketing,Campaigns,and,h