Less,More,Why,And,How,Keep,You marketing Less Is More: Why And How To Keep Your Trade Show Booth Clea
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Anyone who has operated a trade show exhibit at more than a few conventions knows how tough it is to keep a unit particularly clean, let alone tidy as well. Visitors seem to have a natural talent for causing chaos, tracking in dirt, and leaving a hail of crumpled brochures in their wake. Unfortunately, those same visitors expect to find every trade show booth pristine when they walk in, and every speck of dust detracts from their opinion of your company and their attention to your product. Keeping a clean stand will always create a positive impression of your company; plus, it's a great way to stand out amongst all the other companies with dirty displays.You might have to work a bit to achieve that distinction and cleanliness. The key to success here is to ensure that your unit is clean, but to never let it appear that you've got staff working to clean it. There are many ways to achieve this, some easier and less expensive than others. The Basics Of CleanNo matter how you ultimately choose to maintain a clean atmosphere throughout the convention, there are a few basic steps you'll need to take that will help enable those responsible for cleanup. First, ensure that all literature has a clearly defined storage area. There are a number of ways to incorporate storage into your trade show exhibit if you prefer, but you can also easily place containers behind or to the side of your unit to hold what's needed. Literature should always have backup copies, but they shouldn't all be put out at once. By holding some back, you help reduce the mess and clutter overall.Additionally, there should be an easily accessible, central location for all recycling and trash. Ideally this should be somewhere out of sight for visitors, as they don't want to see the process of cleaning your trade show booth, only the finished product. In addition, they may try to use your receptacles as well if they're in sight!Option #1: Make A Clean Trade Show Exhibit A Group EffortThis option is the easiest, requiring almost no added effort and no additional financial commitment. Simply instruct your current staff to keep an eye out around the display and pick up anything they find to be making it messy or particularly dirty. You can't get the mud and other small particles that might be tracked in on dirty shoes, but you can do a lot to ensure that the entire area is presentable. Option #2: Bring In An Additional Trade Show Booth Staff MemberThis option will cost a bit more, but could have a bigger payoff in some situations. Here, you simply hire a specific staff member with the intention of having him or her spend most of their time cleaning up and tidying things. They should have a working knowledge of your company and be able to assist with sales during particularly high times, but their focus should be on maintaining a clean, presentable appearance for the trade show exhibit.Whichever option you choose, having a clean trade show booth will tell clients and visitors that you care and are willing to put in the effort. The slight additional expense in time and money that you'll incur will be more than offset by the impression you'll make on everyone who steps inside your stand.
Less,More,Why,And,How,Keep,You