How,Get,Attention,For,Your,Tra marketing How To Get Attention For Your Trade Show Display At Eye-Popp
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When you're exhibiting at an electronics convention, your booth is facing some of the toughest competition that can be found anywhere. Most electronics are naturally eye catching, and your fellow exhibitors will probably be showcasing items designed to thrill, like video games or new programs. Making your product stand out amongst this stiff competition can be difficult, especially if you're working on a limited budget. While you'll never be able to match the massive projector at the largest custom trade show display without spending a lot of cash, there are many things you can to do highlight the benefits of your own portable displays.Screens Are A Must For Your Trade Show DisplayAt a technology convention, there is no way to avoid adding a screen to your trade show display. While it might be more of an investment than you'd generally expect or want if you're on a tight budget, it almost always pays for itself. Most visitors will want to see that you are using a high tech, high definition TV type screen rather than a simpler projector unit, simply because such a nice TV would communicate that you share the visitor's passion for technology. However, if funds are tight or space doesn't permit that kind of unit, trade show displays that use a projector screen or other type are perfectly acceptable. Demo Videos Vs. Live DemonstrationsNo matter what kind of product you are promoting, you'll need a screen to successfully push it. Once you decide on the screen, you'll need to give thought to what you actually want to put on it. There are two main choices to make: will you use a pre-recorded demonstration video, or will you have someone in your booth demonstrating it live? If your product is a video game, it will almost always be preferable to have a screen showing the live feed from a test computer. You should make it clear that the feed comes from an actual player sitting in your trade show displays and enjoying the game. When people see that, they'll want to come in so that they can try it out too.If your product is not a video game, you will probably prefer to use a pre-recorded demonstration video. These videos should be designed to show visitors the exact benefits of your item, preferably using words on the screen rather than audio text. It can be difficult for visitors to hear a presentation above the din of a crowded hall, but they'll be very able to read if the text is large enough. When properly designed, this kind of demonstration video does double duty for your portable displays: it will attract attention and communicate the strengths of your product at once.Don't Over-Dazzle One of the most common misconceptions about technology exhibits is that they must feature intense, dazzling features and blindingly bright colors to have a chance of standing out. Few designers consider that bright colors and other dazzling choices will only attract glances, not actual traffic. The best way to draw more people to your booth, and therefore increase the chances for conversions and sales, is to create impressive content that both draws attention from afar and communicates all the best aspects of your product.
How,Get,Attention,For,Your,Tra